The latest Top 100 Brands study was recently published, revealing some surprising results. Followed closely by the industry, Interbrand Corp conducts this annual study to determine the world’s most valuable brands by measuring financial earnings and a brand’s ability to make consumers buy. After 13 years at the top of the list, Apple, Inc. ousted … Continued
Whether you are a nonprofit organization, a four-year university or a new law firm, your company can benefit from a viral video. The advantages are endless, and it’s free publicity for you. These videos can change previous attitudes, generate sales, recruit volunteers or whatever your goal is for your company. So how do you do … Continued
According to CNN, China has recently created a 17-square-mile “Free-Trade Zone,” where individuals will be able to access formerly blocked websites like Facebook and Twitter. The area is titled Shanghai Free-Trade Zone and will be launched this Sunday. Prior to this lifted ban, China was known worldwide for blocking citizens and visitors from visiting foreign … Continued
Social media has proven to be valuable in promoting website traffic for organizations, most commonly through the use of Facebook, Twitter and Google Plus. This is partially because social media helps bridge the communication gap between organizations and the targeted publics. Because of its increasing importance in online marketing, organizations should follow Twitter etiquette when … Continued
In a blog post and an email to users, Pinterest has finally announced their foray into advertisements after existing ad-free for three years. CEO Ben Silbermann announced the advertisements will come in the form of “promoted pins”, a la Twitter’s promoted tweets and Facebook’s promoted posts, all of which appear directly in user’s feeds. He … Continued
YouTube has announced that in its newest update coming in November users will be able to view videos without an internet connection on their mobile devices. Users will have the option to download videos onto their phones, tablets, or other mobile devices while on an internet connection. Users will be able to watch any videos … Continued
As the owner of a website, you may think that any page view is a good thing, but if your hits start to bounce, it could mean trouble for you and your SEO. What does it mean when your views “bounce?” “Bounce,” in this context, means to leave, so it basically means that your viewers … Continued
When it comes to finding good legal help these days, nobody picks up the Yellow Pages anymore to find a legal firm. The Internet has completely changed the way effectively marketing any type of business is done. Especially for attorneys, the marketing landscape has vastly changed in the past decade. The majority of people who … Continued
Search engine giant Google is considered to be the primary thought leader and trendsetter in the world of internet search. In fact, it would be safe to say that Google has made (and is making) SEO what it is today. Considering the integral role Google plays in an industry as dynamic as SEO, it’s important … Continued
At an event in Cupertino, Calif. yesterday, Apple unveiled its latest additions to the iPhone family. The event primarily focused on the new, affordable iPhone 5C and the premium-quality iPhone 5S. Here is a quick rundown of the two phones: iPhone 5C Advertised as the affordable version of the iPhone 5S, critics complain the 5C … Continued