Predictive analytics is a form of advanced analytics that applies new and historical data to predict consumer activity, behavior, and trends using artificial intelligence. This is an integral incentive for compiling data: discovering the behavior patterns of new, repeat, and potential customers and leading them toward profitable conversions. Predictive analytics has changed the way advertisers … Continued
Prepare for the transition from Universal Analytics to Google Analytics 4 by implementing dual tagging, setting up custom events, training your team, and backing up historical data to maintain seamless analytics operations.
The age of privacy/ a cookieless world When Google first announced its plans for phasing out third party cookies in chrome, many marketers scrambled to understand what it would mean for the future of data collection. Although it may seem like the end of third-party cookies means the end of tracking itself, this is not … Continued
We’ve all heard the buzz surrounding the impending migration of data collection from Universal Analytics to Google’s newest product, Google Analytics 4, or GA4. Universal Analytics properties will stop pulling data in July of 2023. So if you’ve been procrastinating the switch, it’s time to get serious about GA4 implementation. If you’ve never understood the … Continued
BigCommerce and Shopify are some of the hottest eCommerce platforms on the market. Millions of businesses leverage both platforms’ comprehensive suite of capabilities to create and manage their online stores. ECommerce is here to stay, and it’s crucial to understand the importance of eCommerce platforms for driving brand growth, online. When comparing BigCommerce and Shopify, … Continued
Here at Fahrenheit, we love Shopify for our eCommerce clients and web development initiatives. We value its seamless integrations with Google Ads, payment providers, blog support, and dependability. Shopify also offers thousands of themes for store owners and developers to choose from, and they have both free and premium options. Although free or prebuilt Shopify … Continued
PPC: What’s the big deal? PPC or pay-per-click is how modern businesses advertise their products and services online through search engines like Google, Yahoo, and Bing. PPC has a unique pricing model, instead of paying for an ad placement on a search engine results page, like you would pay for a billboard placement along a … Continued
As its name suggests, low-code development is a process of developing software or web applications requiring little-to-no coding knowledge. This practice is often carried out through low-code development platforms, typically cloud-based. With these platforms, users do very little manual coding but, instead, use intuitive interfaces with visual representations and drag-and-drop functions to create their products. … Continued
What is Personalized Content? Personalized content is content tailored to your target prospects through the use of artificial intelligence, data collection, and analysis. But how can brands optimize content for their users? Brands can engage with current and prospective customers by providing personalized messaging, links, and graphics to create a more distinct experience. Delivering the … Continued
What is responsive design? Responsive web design is the practice of developing a website to automatically scale to the size of the screen of a user’s viewport or device. The user experience should remain consistent regardless of the device being used. Responsive design is all about ensuring that the user can easily navigate a website, … Continued