5 Common Design Mistakes of Businesses

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Most small businesses will attempt to design a website themselves, thinking they have the right idea about what goes where, what’s most important and how to format it. In reality, there are many errors in design that companies consistently make, and though they may seem small, these mess-ups can cause your customers so much frustration that they never return to your site- even if you redesign or fix the problems. web design problems, business web design

Going a Little Overboard

Companies get excited when putting out their first site- and they want everything on the home page. Words, pictures, flash, all of it creates ground for the user to say, “What? What is all this?,” and immediately give up. A sleek, to-the-point design is always more effective than design overload. Too much flair or flash can make a user forget what your business is even about.

Overwhelming the Page

Sometimes, companies want all of their information all on one page and to give you 100 reasons you should choose their company. However, overwhelming your page with text will only annoy the user- three, simple, clear points about your company and what it does is much more effective. When it comes to what you offer, focus on three clear benefits instead of going on and on about the company.

No Responsive Design

More and more users are mobile today (check out our blog on responsive design here) and that means they’ll very likely been looking at your site from their phone. If you don’t have responsive design, your site may look weird or be completely impossible to use from a mobile device. Being able to allow users to use your site from anywhere is very important, and a product of good responsive design will do much better than a site that can’t fit on a mobile screen.

They Can’t Contact You

It seems obvious, but many businesses forget to include their contact info prominently on their site, or they hide it under a lot of other mess. Making all of your contact information- phone, email, forms to submit, address- is very important in making sure the customer trusts your company, otherwise they could feel it’s a scam or, at the very least, an inexperienced company.

Where’s Your Facebook Page?

Making sure your social media is prominently on display on your web page is very important for your marketing plan. If you have a Facebook and Twitter page, but they’re not advertised on your site, how is anyone going to find you? If customers like your business, chances are they want to connect with you on these social sites.

When deciding how to design your company’s site, it’s never a bad idea to consult a professional. At Fahrenheit Marketing, we offer fully responsive, creative and intelligent web design that will make your business look fresh and professional. Contact us today for a free consultation. We’d love to make your business’s web presence be seen.

Why LinkedIn Is A Smart Tool For Businesses

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When making use of social media for your business, LinkedIn can often be overlooked. LinkedIn has become a successfully useful tool for a variety of different businesses, big and small. When putting together your social media marketing strategy, LinkedIn should be a top priority and carefully managed to ensure you’re getting its full benefits.

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LinkedIn Lets You Create A Profile and Nurture It

The best part about LinkedIn is that it gives you a profile you can really make unique and nurture with consistent updates. You have room to describe what services your business provides, facts about your company, and other areas that will make you seem reliable and competent within your industry. Once your page is fully detailed, keeping up with it is easy. Update events, changes in the company, and other important details so potential customers get an accurate idea of how your business operates. It’s also important to interact with customers as they interact with you- answer any inquiries they have in a timely manner.

It Allows Promotion and Interaction

LinkedIn allows you to promote your business in a professional manner to both your target audience and other businesses. You can also participate in active LinkedIn discussions and establish your brand as an expert. LinkedIn is also a great hub for customer recommendations. These will be visible on your page for other potential clients to see, so when you have happy customers, ask for recommendations on LinkedIn!

You Can Join Relevant Groups

Groups on LinkedIn are a great way to build awareness of your company in the area it specializes in. Joining groups similar to your business, industry, or client base help you see what’s going on in your business and what customers are looking for, as well as what other businesses similar to yours are doing. You can also find prospective customers by seeing what people are searching for. When looking for groups to join, make sure they have active participants and are relevant to your niche.

LinkedIn can be powerful when used correctly, like most social media. At Fahrenheit Marketing, we offer social media marketing and know how to make every profile you have worthwhile. Contact us today to see what we can do for your business.

5 Social Media Myths

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Social media has become a central part of marketing strategies for all businesses, but with new strategies comes more confusion. Many popular beliefs about social media just aren’t true, and we’re here to find the myths and shed light on the facts. When your business decides to dive into social media, make sure you’re not following these outdated misconceptions. social media marketing, fahrenheit marketing

  1. Myth: If a post didn’t go viral, it was worthless.

Fact: This is a very common way of thinking for those interested in social media. When we think of the biggest social media success stories, we think of huge campaigns that went viral with YouTube videos or controversial tweets. We don’t feel that something that only get a few retweets or one reply is worth posting because it wasn’t seen worldwide. This simply isn’t true. Social media marketing isn’t about just one, big hit. Adding value and building a brand over time is the focus, and brands that do this well have real, interactive and interested audiences.

  1. Myth: Twitter won’t work unless you’re famous.

Fact: Twitter matters for every business, whether you’re Justin Timberlake or the local grocery store. Having millions of followers may be nice, but building up a following of your target market and relevant businesses is more important. You also have to be relevant timely with your tweets: Post when you know your market is online about events and happenings that you know they care about. Respond to your followers, don’t overflow their timelines, and you can see just as much success as Miley Cyrus.

  1. Myth: My target market is older, so social media won’t help.

Fact: The numbers don’t add up with this belief, even though it’s a very common misconception. More than half of Internet users 50 or older are on Facebook. Your target market is out there, you’ve just got to find them. Even if your target market isn’t into social media, harnessing its power for SEO purposes and helping your company pop up on Google searches is still an important aspect of social media marketing.

  1. Myth: The more you post, the more ‘likes’ you’ll get.

Fact: While posting regularly is an important strategy on Facebook, posting too often can actually harm your popularity. Posting more than once a day is probably too much. Figuring out when your target market is online and what they want to see on their timeline is the formula for posting success. A successful Facebook campaign has unique, funny and engaging posts that don’t feel intrusive or obnoxious to users.

  1. Myth: Blogging is a waste of time.

Fact: Blogging gives your company a voice and can make you an expert in the field. As long as you have something to say and you say it frequently, uniquely, and expertly, blogging is always a good tool for your site. Not to mention, blogging is very easy when you know the platform and your industry. Blogging gives you the opportunity to answer common questions about your business and gives you room to post interesting content to share along your social media — a win-win situation.

Next time you consider a social media campaign, turn to Fahrenheit Marketing. We offer full-service social media marketing and specialize in fine-tuning your media to fit your target market. Don’t allow myths to deter your company from social media — it’s an important part of any marketing strategy. Contact us today for a free consultation.

Facebook Introduces Clickable Hashtags

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Facebook announced the introduction of clickable hashtags on it’s news site this week, making it possible to see large feeds of the biggest topics people are posting about using hashtags (can we get a #finally?). Similar to Twitter or Instagram, Facebook hashtags are a way of making your post part of a bigger discussion. The new feature allows you to search for hashtags in the search bar, click on hashtags that originated in other services like Twitter and make posts from your hashtags feed or search results. clickable hashtags, hashtag marketing

While hashtagging on Facebook was typically seen as unnecessary and a social media faux pas, now it can be a truly useful and insightful tool for businesses, much as it is on Twitter or Instagram. Facebook has established itself as a place of conversation, and now it’s even easier to tap into with the hashtag.

If your business hasn’t made use of hashtagging, now’s the time to do it. Hashtags allow users to basically organize their posts within a topic. For example, posting a picture of your restaurant and putting ‘#austin’ or ‘#food’’ allows people who have used those tags or are searching those tags to have your post pop up in the hashtag feed. Searching hashtags also allows you to see what your target audience is posting about. During major events, many hashtags will ‘trend’ world- or state-wide. Jumping in on these popular tags can put your name out there. Facebook mentioned in the release of hashtags that a similar Twitter ‘trending topics’ feature should come out soon as well.

So, if you’re not on the hashtag bandwagon yet, now’s a good time to do it. #Getready

At Fahrenheit Marketing, we offer comprehensive social media marketing to build your brand. To get started on a social media campaign or inquire about what platforms are right for your business, contact us today.

How Colors Affect Different Industries

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As important as the layout of your company’s website is, the colors of your logo and your site are just as important. Certain colors can evoke particular emotions in customers and cause an immediate effect on consumers’ minds. The most prominent and recognizable brands in the world can be noticed simply by their color, and studies have shown that 60-80 percent of a customer’s purchasing decision can be influenced by a product’s color — and, if you’re selling online, this includes your logo and website. By understanding the color wheel and the psychology behind it, you and your marketing company can figure out what colors are right for your business. fahrenheit marketing, color psychology

A warm color like red evokes an immediate reaction from people — it makes their heart rate elevate, makes breathing rapid and activates the pituitary gland. For the food, technology, cars and agriculture industries, this color is popular and effective. It gets people excited, hungry and elated about products. For industries like finance and airlines, this color hasn’t been so popular as it tends to make people nervous and unsure — something we never want to feel about our safety in the air or our money.

Cool colors like purple and blue put people at ease and remind them of royalty and wealth. Blue is arguably the most popular brand color for its relaxing qualities. These colors are both wildly useful in the technology, healthcare and finance industries because they make people calm — a feeling we all need when faced with new tech advances, health emergencies and when dealing with our money.

Fiery colors like yellow and orange communicate hope, optimism, cheerfulness and energy — these colors get people excited. For industries like home and healthcare, success has been seen with these colors because people have hope in health situations and cheerfulness in their homes when recognizing these shades. Both colors are wildly unpopular in clothing industries.

Earth tones like green and brown are associated with earthiness, serenity, good health and durability. However, both are successful in different industries, and green can create different emotions based on the shade. Green tends to be popular in the home and technology industries, while brown is pretty unpopular with both. Brown has success with clothing and environmental causes.

Black and white are both popular with clothing — black boasts class and sophistication while white represents purity and cleanliness. Black is also successful in technology and cars, while white sees more success in healthcare.

Depending on your industry, the colors your website and brand should use will vary. It’s important to be aware of color psychology — it can make the difference between success and failure.

At Fahrenheit Marketing, we offer full-service web design, including layout and color themes, as well as doing all of the research to make your site user-friendly and sleek. We pride ourselves on our dedication to treating each customer uniquely and creating websites based on individual needs. Contact us today for a free consultation.