Apple Unveils the iPhone 5

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It’s that time again… the country is whipped into a frenzy, and the media is pounding at the gates. Speeches and press conferences are already in the works. Internet blogs are ready and waiting.

Of course we’re talking about Apple’s release of the iPhone 5.

Wait, what did you think we were talking about?

Anyway, the media circus surrounding the iPhone 5 shows that the Apple marketing team is still on top of its game. It’s an old strategy of Apple’s and one that’s worked wonders in the past. Instead of heavily advertising its products, Apple sits back and lets the news coverage do it for them.

Yet, this strategy only works if you have a really good product to back it up. And Apple almost always delivers.

The iPhone 5 is packed with upgraded capabilities. The Dual-core Apple A6 is reportedly two times faster than the 4S processor, and the screen size has been upped to 4 inches, which is 0.3 inches larger than previous models. Moreover, the device is 18 percent thinner than the 4S and one-fifth lighter.

The phone will also tap into wireless 4G LTE networks and can get up to 8 hours of 3G talk time off of its battery. The camera has been improved as well to perform better in low light scenarios and capture panorama images.

At today’s event, Apple also reminded its fans of the upcoming iOS 6 release. The new operating system will include a built-from-the-ground-up maps feature (sorry Google) with turn-by-turn navigation (licensed by TomTom) and aerial tours of certain cities. Siri will be upgraded as well. She’ll be able to find movie showtimes, track sports stats, make reservations at restaurants and open apps all at the command of your voice.

You’ll be able to run FaceTime over cellular networks—not just Wi-Fi—and share photo streams in just a couple taps. In addition, Apple is rolling out a new app called Passbook which will automatically bring up boarding passes, gift cards and other handy items when you need them.

We hate to do Apple’s advertising for them, but when the product is this cool, it’s really hard to resist.

To learn more about Fahrenheit Marketing’s Austin web design and  iOS mobile app development, contact us today or call us at 512.206.4220.

What Google Search and the Apollo Moon Mission Have in Common

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As Neil Armstrong’s death has been on the news and on our minds lately, Google discussed how computing has advanced so much since those early days of space flight.

The Apollo Guidance Computer on board the lunar module executed instructions at a speed around 40 KHz (or 0.00004 GHz)—about 100,000 times slower than a top-of-the-line laptop today.

Google compared a Google Search to the Apollo Moon Mission and discovered that it takes about the same amount of computing to answer one Google Search query as all the computing completed, in flight and on the ground, for the entire Apollo program.

This means that when you enter one search query into Google, you set into motion as much computing as it took to send Neil Armstrong and his fellow astronauts to the moon—that’s all the computing done on the whole 11-year, 17 mission Apollo program. You could also say Google searches use the computing power of 100 billion Apollo missions since Google handles 100 billion searches each month. 

We at Fahrenheit know that without the advancements in computers since that moon landing, we wouldn’t be a company today. Contact us today if you would like to navigate to the top of powerful Google and see how we can help you convert clicks into solid customers.

Fahrenheit Marketing is an Austin web design firm.

Hitting the Guest Blogging Wall

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Hitting the Guest Blogging Wall

If you haven’t already seen Carson Ward’s latest post on the SEOmoz blog, go check it out. In my opinion, Carson’s take on the guest blogging bubble is dead-on. Guest blogging shouldn’t be your only link building strategy but rather a formidable tool in your arsenal, used sparingly and only when the occasion is right.

Last spring, when I was still an intern, I was assigned the task of starting guest blogging campaigns for our clients. At first, we had some pretty exciting successes. Using, we found a pet blog in the U.K. with a decent page rank, contacted the owner and wrote a post for one of our clients. Now I know a “pet blog in the U.K.” isn’t exactly the most thrilling link out there. But for a first try, the result was pretty encouraging.

Over the next two months, I wrote about two guests posts per week for our clients. Mostly, we hit low ranking sites from MyBlogGuest—green living blogs, travel blogs, blogs about health, wellness, etc. After getting the hang of it, however, I wanted to up our game and go after some bigger fish. In particular, I wanted to start posting on law blogs, which would have returned great links for our personal injury attorneys.

And that’s when I hit the wall.

I discovered that guest blogging (at least the way we tried it) is only feasible up to a certain point. I discovered that I don’t actually know enough about the comings and goings of the legal world to write for a respected legal blog. The same goes for the real estate market and dentistry. While I could post on a number of low-level blogs, catching the big fish wasn’t possible.

Or if it was possible, I certainly didn’t have time for it. Maybe if I had retired to a deserted corner of the office for a week with three text books on tort reform, one legal dictionary and my own personal coffee machine, I would’ve been able to post something about medical malpractice. But given that I was also responsible for keeping up four client blogs, I just simply didn’t have the time (or the willpower) for such an undertaking.

What I Learned

That isn’t to say that my efforts were entirely in vain. We did produce some good links out of our guest blogging experience. But posting on the big sites was next to impossible. Only a true expert in the field can produce the caliber of content that great sites want to see. I guess it goes to reinforce the old SEO adage that “content is king.”

I haven’t been doing much guest blogging lately, but if I started again, I’d definitely approach it in a different manner. I believe that guest blogging ought to be something left to the experts. For those of us in the SEO industry, our job should be to find the guest blogging opportunities. The actual writing should be done by those who know (and I mean really know) what they’re writing about. That’s not me, that’s the client.

Of course not every client has time to write a guest post. But for those who do, the tactic can be extremely helpful for website rankings and professional networking. And if it’s done right, guest blogging can also be a great deal of fun. After all, who doesn’t like to share what they know?


About the Author: Brian Gumz is a content writer for Fahrenheit Marketing, a web marketing firm based in Austin, Texas. 


The Error 404 Funnies

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Fahrenheit Marketing in Design

We’ve all seen them. They pop up whenever we type in a web address incorrectly or have a broken link on a site. Hitting the Error 404 page can cause the confused and annoyed visitor to bounce immediately.

But through customized Error 404 pages, you can keep your visitors engaged and informed that maybe they just need to try again, or contact the company if the problem persists. It’s a nice perk to have an Error 404 page that glues visitors to your site—and perhaps even keeps them entertained.

Once your company’s website is designed by Fahrenheit Marketing, you can be sure that your visitors will never want to leave it, no matter if they hit an Error 404 page or not. To learn more about our customer converting website designs, you should contact Fahrenheit Marketing today.

The Google Doodle Story

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Fahrenheit Marketing in Design

If you love Google search as much as we do, you may have noticed the recent flurry of Google doodles during the Olympics. Every day highlighted a different sport, from Archery on July 28th to Rhythm Gymnastics on August 10th. A few of the best, such as Soccer, Basketball and Slalom Canoe were even interactive.

All the doodling from the Google team got us wondering how the Google doodle got started. And who exactly is doodling these days?

Turns out that the doodle originated in 1998, when Google’s founders Larry Page and Sergey Brin toyed with the logo to indicate that they were headed to the Burning Man festival in Nevada. They placed a stick figure behind the 2nd “o” in the word Google and thus the doodle was born.

In 2000, the founders asked Dennis Hwang, an intern at the time, to design a doodle for Bastille Day. The doodle was so successful that Hwang was promoted to chief doodler and is still with the company today.

These days it isn’t interns handling the Google doodle. Instead it’s a team of illustrators and engineers who occasionally work with guest artists. Recently, Google also sponsored a contest for school-aged kids to design a doodle. Judges of the contest included singers Katy Perry and Jordin Sparks.

Think you have a great idea for a Google doodle? The doodle team takes submissions at the email address [email protected]

Below we’ve included a few of our favorite doodles from the past year. Do you have any favorites? Share your favorite Google doodles on our Facebook page.

Here at Fahrenheit Marketing, we may not be doodle experts but, we do know a thing or two about getting your page to the top of Google. If you’re interested in learning more about our SEO services, contact our office today.