Search Engine Specialist Zane Schwarzlose

Fahrenheit Marketing
Fahrenheit Marketing in Design

Fahrenheit Marketing Team Member Profile

Zane Schwarzlose is Fahrenheit Marketing’s Search Engine Specialist. Zane keeps his nose to the SEO grindstone while standing up. It started small, with Zane collecting empty boxes from the Fahrenheit employee lounge that once held a bounty of office snacks. One by one, these boxes (sometimes still full of snacks!) were carefully balanced atop one another on Zane’s desk until they enabled him to work his full day in a more comfortable stand-up position. Once Zane decided that working at a stand-up desk was right for him, Zane made the leap into a more permanent solution — a stand-up desk from JustStand.org. Zane’s quiet demeanor and solid work ethic belie his razor sharp humor. With a B.S. in Agribusiness from Texas A&M University and an M.S. in Information Studies from the University of Texas, Zane’s skills and talent are serious business.

FAHRENHEIT

What influenced you to choose a career in SEO?

ZANE

I got interested in SEO when I was working with some digital library software in my Master’s programs. Some of our online collections weren’t ranked highly by Google and I wanted to find out why. Three years later, I’m still finding out why. 🙂

FAHRENHEIT

What part of your job makes you feel most successful?

ZANE

I enjoy efficiently spending our client’s PPC budgets. I’m cheap and detail-oriented, so I like getting our clients the most leads for their money.

FAHRENHEIT

What is a typical day for you at Fahrenheit?

ZANE

9:00 a.m.- 10:00 a.m. — Check SEO reports
10:00 a.m. – 2:00 p.m. — Link building (in many forms)
2:00 p.m. – 3:00 p.m. — Lunch at the San Francisco Bakery (Grilled chicken, salad and whole wheat bread.)
3:00 p.m. – 5:00 p.m. — Managing PPC campaigns
5:00 p.m. – 6:30 p.m. — Other tasks/dreaming about new strategies

FAHRENHEIT

What is your ultimate goal for Fahrenheit?

ZANE

Domination.

FAHRENHEIT

Are there any particular trends or policies in SEO on which you’d like to share your thoughts?

ZANE

I’m proud that we use a content-based strategy for our clients’ SEO. News release writing, blog writing, guest posting and just making great content makes the Internet better and I’m glad we’re a part of that.

FAHRENHEIT

What hobbies do you enjoy most when you aren’t working?

ZANE

I lift weights, kick box and play around Austin with my duo The Deadly Buzz.

FAHRENHEIT

What would you like others to know about you?

ZANE

I’m getting married in two weeks to my best friend.

FAHRENHEIT

What is something about you that might surprise others?

ZANE

I’ve read every book on SEO that’s ever been published.

FAHRENHEIT

How would you describe yourself?

ZANE

Relentless.

LET FAHRENHEIT MARKETING HELP YOU

It is the highly skilled team members like Zane at Fahrenheit Marketing who create the strategies and follow-through needed for successful Internet marketing. Call Fahrenheit Marketing for your Internet marketing needs at 512.206.4220.