If you’ve decided you want to take the leap and write the content for your website or start a blog, you may be wondering where to start. You’ve probably figured out already that writing for the Web is different from writing for print, and now you want to know the basics. Reading a good book on the subject is the perfect place to start learning how to develop the best content on the Internet.
Here are the top four books we recommend:
As any content creator will tell you, you’ll need more than just words to make a big impact on the Web. Lynda Felder devotes 192 pages to discussing how words, images and sounds can work together to make a website great and earn traffic. The book even comes with writing exercises to sharpen readers’ writing skills.
The second edition of Letting Go of the Words does an excellent job of discussing content strategy, writing to bolster SEO campaigns and boosting a social media audience. It’s thorough and gives excellent tips for writers of all skill levels.
Content Strategy for the Web, 2nd Edition by Kristina Halvorson and Melissa Rach
This book helps readers turn so-so content into terrific content that will convert visitors into customers. It makes an excellent argument for the business value of content marketing and lays out a process for a successful content marketing campaign.
Hot Text: Web Writing that Works by Lisa Price and Jonathan Price
Wish your writing could get the attention of more readers? Check out this book. It shows how to make writing scannable and teaches you how to grab your visitors’ attention so they’ll act on your advice. And, with its array of case studies, you’ll be able to see these principles play out in the business world.
At Fahrenheit Marketing, our content writers stay up-to-date on current Web trends to help clients turn clicks into customers. Contact us today to schedule a free consultation with a talented member of our staff.