In The News: Google

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Google-News-Fahrenheit-Marketing-AustinSearch engine giant Google is considered to be the primary thought leader and trendsetter in the world of internet search. In fact, it would be safe to say that Google has made (and is making) SEO what it is today. Considering the integral role Google plays in an industry as dynamic as SEO, it’s important to keep up to date with current events. It’s time for a headline rundown.

Google Analytics Will End its Support of IE8 by the Year’s End

IE8, which launched about four years ago, will no longer have support from Google Analytics. Internet Explorer, the web browser from years passed, is on its tenth incarnation with just over 11% market share. In fact, last year Google stopped supporting its apps on IE8, so it’s no surprise that it has made the decision to stop support.

Google Buys Wireless Sharing App “Bump”

You may have heard of Bump before; if not, here’s a refresher: Bump is a mobile app in which users can exchange digital information (say, business cards) by tapping their phones together. The app was founded in 2008, but fell into apparent obscurity after that as it failed to find its footing. Google bought Bump for about $40 million. Experts say that Google’s intention was to get its hands on experienced engineers and their technology, which has a simplistic user interface, yet complex algorithms under the surface.

Google Adds Four New Patent Agencies to Patent Search

Google created Patent Search as a tool to assist anyone who is searching for information about existing patents. The tool is especially useful to tech entrepreneurs and companies who suffer from the wrath of patent trolls. The four new patent agencies it is adding to its repertoire are the World Intellectual Property Organization (WIPO) and agencies in Germany, China and Canada. These will supplement the United States Patent and Trademark Office (USPTO).

 

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