Blackberry to be Sold For $4.7 Billion

Fahrenheit Marketing
Fahrenheit Marketing in Marketing

Blackberry-Sold-Fahrenheit-marketingThe competition in the smartphone industry just got a little bit easier. Blackberry has begun the process of being acquired by Canadian company Fairfax Financial Holdings Limited for $4.7 billion. The troubled smartphone company has not quite been able to keep up with the extremely competitive smartphone industry and has suffered financially because of it.

Last week Blackberry announced that they were going to lay off 4,500 employees, essentially 40 percent of its workforce, in the face of continued financial burdens. The company also lost about $1 billion in the second quarter.

Fairfax Financial Holding Limited already owns about 10 percent of Blackberry’s shares, but soon the rest of the mobile phone company’s shareholders will be reimbursed for $9 per share as the deal moves forward. Fairfax Financial Holdings Limited plans on taking Blackberry private.

Blackberry has been slipping competition for a while, failing to meet the ever-higher expectation of consumers who are faced with options like Apple’s iPhone and Samsung’s Galaxy. According to reports, it only has a 3 percent market share of the global smartphone market. Experts believe that succumbing to a deal with Fairfax Financial Holdings Limited is simply a survival skill that the dwindling company has resorted to.

Experts also say that though at first it seems like a strange idea on behalf of Fairfax, Blackberry has a lot of value in terms of software and hardware patents, no debt, and $2.7 billion in cash.

Fahrenheit Marketing is a full-service web marketing agency located in Austin, Texas. Be it a website redesign or SEO services, we can help. Feel free to contact us today for more information.

A Closer Look: Apple’s New A7 Processor

Fahrenheit Marketing
Fahrenheit Marketing in Marketing

Apple-A7-Processor-Fahrenheit-MarketingWith the release of a new rounds of iPhones, Apple will release its next processor after the A6: the A7 processor. This new processor is supposed to be twice as fast as the old A6, and is the world’s first 64-bit cell phone processor.

However, some experts say that there really isn’t a direct need for a 64-bit processor in a phone without no more than 4GB of RAM. The iPhone 5 has 1GB of RAM, so the 5S model isn’t really predicted to have much more. The basic truth is that smartphones and tablets just do not need more than 2 or 3 GM RAM currently because of the simplicity of their tasks.

Another issue is with the general 64-bit architecture, which can increase performance. However, performance can only be boosted if the apps are coded specifically for a 64-bit processor. Also, if an app is written 64-bit, it cannot work for 32-bit processors. The issue is that every other iOS product is 32-bit, except of course the iPhone 5S.

Companies like LG and Sony contract other companies to make their processors, but Apple designs their own. While the processor is new, some experts say that it is not entirely revolutionary. Instead, the A7 is just a logical step forward for Apple.


Fahrenheit Marketing is an Austin-based online marketing firm. Contact us today for more information.

Geo-targeted Ads to Appear On Twitter

Fahrenheit Marketing
Fahrenheit Marketing in Marketing

Twitter-Geotargeting-Fahrenheit-MarketingTwitter is just another mobile app to dip into the world of geo-targeted advertisements. Geo-targeted advertising is just what it sounds like: mobile apps can target the location of users through their phones and send them relevant advertisements based on their location at the time. These advertisements are considered valuable and effective because of their relevancy and their ability to stay relevant even when users are moving around from place to place. This strategy has already been used by numerous mobile apps, more recently including the department store Saks Fifth Avenue.


Twitter may dip into geo-targeting as soon as by the end of the year. Twitter already advertises on its mobile app, with brand buying their way directly into users’ news feeds. Now, when a user opens up their Twitter app, they can receive advertisements from brands that will be based on their current location. For example, if a user is near a Baskin-Robbins, an ad may appear on their Twitter feed telling them about a deal going on at their local franchise. This type of marketing strategy is another way to increase traffic into stores.


While Facebook can target users based on details like zip codes, Twitter will only target users in general metro areas. The mobile ad market is growing by leaps and bounds, and geo-targeting is just the newest trend that is coming up on advertisers’ radars.

Fahrenheit Marketing is an online marketing agency located in Austin, Texas. Contact us today.

Rumor Mill: Apple Edition

Fahrenheit Marketing
Fahrenheit Marketing in Marketing

Rumor-Mill-Apple-Iphone-5C-5S-Fahrenheit-MarketingAs the hour draws near for the new iPhone reveal, the rumors are swirling about the newest version of the iPhone – The iPhone 5C. It is the alleged “low-cost” iPhone that will pull Apple back up in terms of smartphone market share, which has taken a hit due to intense competition from Android and Samsung.

The iPhone 5C

According to rumors, the iPhone 5C is supposed to fill the void where mid-range iPhones would exist, potentially retailing for around $300 outside of carrier subsidies. While already 60% of U.S. citizens who own cell phones own a smartphone, this taps into a new area of consumers. Similar to how the iPod mini was to the iPod, the 5C could satiate the masses who have been locked out of buying an iPhone for financial reasons.

In leaked photos and video, the iPhone 5C will be made of a cheaper material: plastic. This allows for a colored backing (again, varying color choices reminiscent of the iPod mini). It is also rumored that the 5C probably won’t contain Siri in order to differentiate it from the higher-end iPhones.

The iPhone 5S

The other new iPhone (being referred to as the iPhone 5S instead of the iPhone 6) is also rumored to be released at the same time as the 5C.  According to several rumor blogs, no one is expecting much of an upgrade for the 5S outside of an upgraded camera, battery life, and other typical specs. Some people seem to think that the iPhone 6 will feature the new, most impressive features that seem to be lacking in the 5S.

However, some agree that the 5S will also probably run on the next operating system, iOS 7. The most intriguing rumor so far has to be about the built-in fingerprint scanner. Recently, Apple bought Authentec, an organization that has many specialized fingerprint-scanning products. This seems to have sparked a huge amount of speculation about a fingerprint scanner built into the Home button.

It will be interesting to see how these rumors develop in the coming month, but on September 10th, the world will promptly find out the truth.


Fahrenheit Marketing is a full-service online marketing firm in Austin, Texas that provides everything from social media management to web design. Contact us today for more info.

What To Do In A Social Media Crisis

Fahrenheit Marketing
Fahrenheit Marketing in Marketing


The amount of social media crises in recent history should not come as a surprise. Social media is prized by corporations who are trying to make a meaningful impact in their customers’ lives, but when everyone is online 100% of the time, things can blow up in a matter of an hour. It is important to have a clear, practical plan of action set in place for when a social media crisis happens so your organization will be prepared.


Perhaps one of the most important steps in crisis communication is preparation. Set aside some time one day to draw up a crisis response plan. It is worthwhile to imagine crisis situations that are the most likely to affect your organisation as well as ones that are far-fetched and extreme. Also consider collateral crises- a crisis that could affect your industry or organization indirectly. In your plan, address these points:


-Consider a social media monitoring application to keep an eye on all of your accounts at once. Apps like HootSuite, TweetDeck, or even Google Alerts can keep you in the know of what’s going on online. These can serve a secondary purpose of helping to manage your reputation online.

-Be sure to halt any auto-posting on all social media accounts. This is a huge faux pas and can worsen the crisis. It makes your organization seem oblivious to the fact that a crisis is occurring, or that you are purposefully ignoring it.

-Establish a chain of command to respond to the crisis. Delegate who needs to do what, and if necessary determine a spokesperson to respond to media inquiries. In some severe crises, it can be a good idea to set up a separate, easily-accessible web page about the crisis. It should be updated frequently, so make sure that this task is delegated to the right people.

-Do not ignore what is happening, be responsive. This means frequently updating social media accounts with developing information and responding to concerned and upset consumers. Following up with everyone who tweets you or posts on your Facebook wall is necessary customer relations. Also, try to avoid copy and pasting the same message as a response, which can seem disingenuous. And please, don’t act outwardly defensive. This can and will make you look like the bad guy.

-After you have implemented your crisis response plan and things have cooled off, it’s time to reflect on what happened. How did this happen and why? How can it be prevented? How can it be handled better and more smoothly? What worked and what definitely did not? After answering these questions, implement changes into your crisis response plan.

If you require any range of social media services, Fahrenheit Marketing
can help. Contact us today for more information.