Four SEO Mistakes to Avoid

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Search engine optimization (SEO) works through an algorithm of factors that Google formulated, called PageRank, which ultimately affects your blog’s rank on the search engine’s results pages. Knowing which factors are considered most, and how they can positively (and negatively) affect your blog’s rank is critical to any SEO campaign. So, what are the factors?search engine optimization, internet marketing

Un-optimized Title Tag

Your title tag is one of the most important factors in SEO, but too many blogs don’t even know it. Your tag should be customized to describe your blog while implementing a targeted keyword. This title will appear in browsers, search engine results pages and external websites, so having “Home Page” or your brand’s name will not be helpful in building your rank.

Using Free Hosting Sites

Many free blogging websites can give you bang for your buck, but will not be efficient in climbing that SEO ladder. This is because these sites do not allow you the total control you need to install necessary Plugins, themes and extensions. If you do enough research, you should not have to spend more than $50 per year for a customized domain and efficient Web hosting.

Duplicate Content

Building off keywords to blog on is an excellent proven method to improving your rank, but this can be difficult if done incorrectly. If you focus on too many keywords for each page, your will likely begin writing duplicate content due to narrowed down topics you can write about. Duplicate content with too many keywords dropped in is considered “keyword stuffing,” and will hurt your PageRank. Instead, create separate pages for each keyword for stronger high-quality content.

Buying Links

Google has a special team that looks out for this kind of activity. Many brands buy links to get a leg up in PageRank, but this violates Google’s guidelines for SEO, and they will flag it. Suspicious activity includes having a sudden influx of backlinks to your site, as well as having random irrelevant websites backlinking. You are much better off not engaging in buying links for your brand.


Google’s Newest Update: Hummingbird

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Google-Hummingbird-Update-Fahrenheit-MarketingThe SEO world has been set abuzz once again with Google’s latest algorithm update, titled Hummingbird. So what do you need to know about it?

First off, Google has already made it clear that it is trying to create the best user experience possible by trying to sift through search queries that range from useless crap to those of actual value. Penguin and Panda have already shown us that, so it’s no surprise Hummingbird is heading down the same path.

The most important goal that Google is trying to achieve with Hummingbird is less focused on keywords that match search queries and more focused on understanding what information individuals are trying to find with their search queries. Obviously the point of a search query is to find what users are looking for, but sometimes the meaning of the search query and the results Google provides based on keyword matching is completely different.

The interesting part of Google search now is that the search engine is starting to be able to understand more complex queries. Instead of searching “distance between Austin and New York”, users can simply ask “how far away is NY?” and get a simple answer.

Smart businesses will respond to Hummingbird by continuing to manage a well-rounded marketing strategy. While informative online content is going to be valuable to your users, businesses will need to reassert their efforts toward understanding their consumers’ needs.

 

Fahrenheit Marketing is an online marketing agency located in Austin, Texas. We offer a full range of online marketing services, from website redesign to SEO. Contact us today for more information.


Why Humor Makes a Difference

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If your brand has already achieved some visibility in the social media world, it’s time to learn what you can do to not only continue successes, but also to maintain attention of your targeted publics on these channels.

While social media is a solid resource for sharing news quickly and efficiently, it’s also important to note how humor, when used appropriately, is much more likely to be shared between consumers than anything else. Here’s why:

Humor stands out.

If you scroll through your timeline and news feed, you will undoubtedly skim and scroll through content without much thought. Both Facebook and Twitter have become hotspots for company advertisements, whether in the middle of your feed or on the sidebars. However, if you look at how much engagement results from a humorous post from Whataburger or a YouTube video from a dental practice, you will realize humor is what gets people talking and sharing.

Humor humanizes your brand.

Part of presenting your brand as likeable is humanizing it. Why do shoppers quickly pass by pushy salesmen in the mall, or auto-delete advertisements in their emails? They do these things because they know what is important to a business: sales, sales, sales. Presenting your brand as a relatable human rather than a money-sucking robot is what connects the business to the consumer; it’s what bridges the gap.

In so many words, sporadically (or frequently, depending on the type of brand) using humor on social media to get your message across is a perfect way to oust the earmuffs of the daily consumer, who has almost trained his or herself to tune out the clutter of advertisements they encounter daily.


Coca-Cola falls to Apple, Google

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The latest Top 100 Brands study was recently published, revealing some surprising results. Followed closely by the industry, Interbrand Corp conducts this annual study to determine the world’s most valuable brands by measuring financial earnings and a brand’s ability to make consumers buy.

After 13 years at the top of the list, Apple, Inc. ousted Coca-Cola from its number one position. Coca-Cola didn’t just fall into second place, though. Coca-Cola landed in third place after being overtaken by Google for the second place spot. Interbrand Corp. reported Apple’s rising value at $98.3 billion, Google’s at $93.3 billion, and Coca-Cola’s declining value at $79.2 billion.

The CEO of Interbrand commented that Apple has changed lives not only through its technology but with its ethos through innovation following the passing of Steve Jobs. The study saw its largest shifts among technology companies. While Apple and Google climbed to the top, lesser-ranked Samsung still advanced by 20 percent.

The largest decline in the 14-year history of the brand study also occurred this year. Nokia fell from 19th to 57th place, reflecting its recent turmoil. Microsoft recently bought Nokia for $7.34 billion, and announced it will only license low-end Nokia devices for the next ten years.

As for foreseeable declines, Blackberry fell off the list completely. Blackberry began struggling when Samsung and Apple provided phones with more apps and better web browsing. In a recent agreement, Fairfax Financial Holdings Ltd. acquired Blackberry for $4.7 billion.

 

Fahrenheit Marketing is a full-service online marketing agency in Austin, Texas. Contact us today for more information.


How to Get Your Video to Go Viral

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Whether you are a nonprofit organization, a four-year university or a new law firm, your company can benefit from a viral video. The advantages are endless, and it’s free publicity for you. These videos can change previous attitudes, generate sales, recruit volunteers or whatever your goal is for your company.

So how do you do it? What goes into creating a video so unique that it gets the attention of millions?

Did you know that cats are more viral than dogs when it comes to videos?
Did you know that cats are more viral than dogs when it comes to videos?

Have a marketing plan.

Viral videos do not take off out of luck. They are the outcome of a strategic marketing plan and excellent content. Before releasing your video to the Web, you need to develop a plan on how you will bridge the gap between your video and influencers.

Know the timeline.

On the video’s release day, you need to spend as much time as possible spreading it in all ways possible. This means going beyond asking friends on Facebook to share it on their wall. You need to pitch your video to appropriate bloggers who may cover your video. Bloggers are a major marketing power. Through bloggers, your video has potential to reach hundreds of thousands, or even millions. Pitch to as many as possible, but only if it seems appropriate to pitch to the specific blogger. If he or she covers technology topics, do not pitch a heart-warming video about your nonprofit cause. Also make sure to pitch to any potential stakeholders who could benefit from your video going viral.

Day two is generally when traffic and speed picks up. Blogs start to cover and publish articles about your blog, publicity picks up, Facebook shares increase and marketing really takes off.

Inflict an emotional response.

The most successful viral videos are viral because the viewers felt an emotion after watching. Some of the best emotions to inflict include:

  • Excitement
  • Anger
  • Amusement
  • Fear
  • Sadness

Whatever the emotion may be, viewers need to have a strong response, which is what makes viral videos different from the millions of other videos hiding in corners of YouTube.