What is PPC?

About Pay-Per-Click Pay-per-click, also known as cost-per-click, is an online advertising model. It works like this: a business will put up an ad on a website. Every time a reader clicks on the ad, the business will get charged a … Continued

Four SEO Mistakes to Avoid

Search engine optimization (SEO) works through an algorithm of factors that Google formulated, called PageRank, which ultimately affects your blog’s rank on the search engine’s results pages. Knowing which factors are considered most, and how they can positively (and negatively) … Continued

Coca-Cola falls to Apple, Google

The latest Top 100 Brands study was recently published, revealing some surprising results. Followed closely by the industry, Interbrand Corp conducts this annual study to determine the world’s most valuable brands by measuring financial earnings and a brand’s ability to … Continued