RJ Reynolds Classroom Contest
Helping Students Be The First Tobacco Free Generation
Right Decisions Right now is a national initiative seeking to empower young minds to make the right choice when it comes to tobacco use. 2017 was their second year to sponsor a classroom contest.
Fahrenheit had already designed and developed the main site for Right Decisions Right Now, and this time RJ Reynolds was looking for a refresh on the contest landing page.
What they needed
The goal was to create a user friendly layout, abiding by the established branding guidelines, inviting teachers and parents to engage with the material provided as a means of educating and encouraging youngsters to stay away from tobacco.
Our vision was to create a fun and playful site, depicting a youthful innocence, while still catering to the parents and teachers who would primarily be visiting the page. We faced the challenge of only being able to use images provided by RJ Reynolds. To achieve our vision, without access to a wide array of images, we used objects as the main form of imagery on the page.
We were able to produce a beautiful and easy-to-navigate, information rich page that encourages teachers to sign up for the contest.