Opened in 1946 and operated by four generations of the Click family, Tomlinson's Feed offers healthy pet products through team members trained in animal nutrition and world-class customer service.


Opening it’s 15th store this year, Tomlinson’s was scaling and were looking to transform their current marketing website into a transactional online product catalog.

What they needed

Our task was to design and build a responsive e-commerce marketing website for Tomlinson's using a prebuilt Big Commerce or Shopify template. The new site had to be a blend of brand and commerce with a balanced focus on brick and mortar locations, events, services and products for sale.


Design Concept

Visually, the new site had to adhere to core brand guidelines but not be influenced or restrained by the old site or past ephemeral design decisions.

General Design


We gave Tomlinson’s a new look that successfully managed to optimize their costumers’ buying experience and covey their core values as a local Austin pet store.

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