Let’s take a moment to think a dream employee for your marketing department. What character traits would they embody? What skills would they bring to the table? What sort of agreements would you have?
We’d imagine that they would thrive in the following three areas:
First and foremost, they’d have a deep expertise in every area of marketing: design, development, and digital strategy. They would have years of experience in each domain and stay up to date on all the latest industry methods and trends. They’d have the ability to work on the business, rather than in the business, meaning they wouldn’t get caught up in day-to-day emergencies and be able to bring fresh perspectives. Recall that this is your dream employee after all.
Second, they would make your life easier rather than more complex. This is somebody who doesn’t require motivating or incentives. You don’t have to worry about them being a detriment to your culture or bringing down moral. Unlike a freelancer that may disappear after completing an assignment, or worse, leaves you hanging in the middle of one, they never go missing. Long after finishing projects, they continue to provide support with any challenges that may arise.
Finally, this employee would be the cheapest employee you have. They would never get sick and never take any PTO. You wouldn’t have to pay them a salary or be responsible for any healthcare costs. Let’s also mention that you wouldn’t have to invest thousands of dollars into training or updating their technology.
Sounds too good to be true, doesn’t it?
Let us bring you back to reality now. This is why agencies like Fahrenheit Marketing exist.
Since 2008, Fahrenheit Marketing has been a trusted name in design, development, and marketing consulting. From enterprise-level clients (like Gatorade and Citgo Oil & Gas) to local Austin staples (like Tomlinson’s Feed), we help organizations increase the reach of their brand in a cost-effective way.
Because we’re a lean agency, we’re able to provide our clients expertise that is way more cost-effective than hiring a full-time senior employee, and because we are in the business of people, customer service is a staple of our organization.
The dream employee scenario above isn’t as far-fetched as it seems. We thrive because we’re able to provide the “dream employee” experience at a fraction of the cost and effort.
So, should you hire an agency? You tell us. Click here to see how Fahrenheit Marketing can help with your marketing goals.
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