Retainer Services | Explained

Digital Marketing can be a bit confusing. There are many moving parts to a well devised strategy and to keep up with all of them, it takes a team. In order to "keep it at home", you'd have to dispose of a substantial sum to have designers, developers, strategists, writers, managers and so on. That's why agencies like Fahrenheit Marketing exist. We absorb the expense of retaining the best talent and share the cost of our award winning team across our portfolio of clients, affording everyone access to world-class service without having to fork up the money to have it in-house.

This proposal is designed for you, small business owner. Since 2008, we have worked with a very diverse group of clients, some of which include publicly traded companies like Citgo Oil & Gas, RJ Reynolds, ALK Abello and others, and also small businesses like yours. Our goal is to offer a tremendous value in the talent and know-how we've gathered over the years at a price that makes sense to you, not five years from now, but today.

There are two ways to engage with Fahrenheit Marketing.

1. The first, is typically more tailored to enterprise clients who buy a block of hours every month and use those hours according to their needs. These needs come in the form of web development, design, consulting, PPC management, copy writing, marketing automation and so on.
2. The second way of engaging with Fahrenheit Marketing is through a set of monthly deliverables. These deliverables have been identified as "must have" services on a monthly bases for any small business who seeks to have an online footprint. It covers your most essential needs and because they are predictable in nature, it allows us to plan and deliver at a lower cost than an otherwise ad-hawk set up.

Following, you'll see each of the proposed deliverables explained, so that you know exactly what you're buying, why you're buying it and what benefit you'll gain from it.

Proposed Services

• ON-SITE OPTIMIZATION
• GUEST POST
• PRESS RELEASE
• BLOGS
• 24/7 LIVE CHAT SUPPORT
• CALL RECORDING
• PAID MEDIA MANAGEMENT
  (PAY-PER-CLICK)
• SOCIAL MEDIA ADVERTISING
• SOCIAL MEDIA POSTS
• A/B TEST
• LANDING PAGES
• REPORTING

This service ensures that the content on your website is optimized for consumption. Images are made small in size so that load time is low, title tags are created and optimized, ensuring the proper keywords are placed where they belong, header tags are made relevant, informing search engines that your landing page might have the answer to a search query a potential client just placed. On-site optimization also applies to interlinking content within your website. Blog articles refer traffic back to a more in depth landing page where potential customers can make a decision.

The currency of the web is "links". Yes, links are still relevant. Through guest posts, we are able to feature relevant content on a 3rd party website, and have a link back to your website as a returned favor (you contribute to their blog, they give you a link). Think of it as a "vote of confidence" of an unrelated party, attesting that your website is the source of some good insights. When search engines "cache" a link that is pointing to your site, they evaluate the source and the destination of the link, and ascribe to that link a value, which through complex algorithms, count in your favor when it comes time to rank your content versus your competitor. These links are hard to come by and require some courting of the bloggers who will feature the content.

Press releases are a great way to inform your audience of what is going on with your business. We use PR Web and sometimes a similar service to disseminate news in the digital world. The benefits of a press release come in various forms: search visibility, links from different outlets who feature your article, the ability to show signs of life and activity when to the outside world, it all may seem quiet. For a PR to make sense, there has to be some substance to it. The topics of a release could come in the form of a promotion, a new hire, a new partnership, a new contract, etc.

You've heard it a thousand times: Content Is King. It's true. Apart from good content, your website will not stand the test of time and it will grow stale to the point of being deemed irrelevant. Fresh content signals life, development, growth and establishment. Every time we publish an article in your blog, we also syndicate the same through social channels. We like to use Facebook and Twitter as a minimum, but depending on your audience, LinkedIn may be a good option as well. Blogs are informative, are keyword rich, they promote traffic and in turn, conversions.

Sometimes, people are not ready to talk on the phone, or, chances are they get to your website outside of your regular office hours. No problem. This agreement grants you 24/7 live chat support, built right into your website. Our operators are trained to take the contact info of each individual who engages in the chat and that information is forwarded to your office for quick follow up.

Fahrenheit's very own call tracking/recording system will track and record all phone calls coming to your office, no setup is necessary. You continue to use the same phone system, we will do the rest. Upon the end of each call, you receive in your email a report that looks like this:

We believe that a well rounded digital strategy includes a mix of both organic efforts as well as sponsored advertising. We will manage and optimize your Google Ads account to ensure quality of traffic, keyword score (the better the score, the lower the cost per click), landing page content and layout...A well managed PPC account stands a much better chance of converting qualified traffic. It's a collection of levers (landing page content, ad copy, keyword scores, load speed, etc) that work together to provide the user the best answer to their query with the best possible experience.

Gold and Platinum subscribers have included in this proposal the management of social media ads. We use primarily Facebook and Twitter as we believe those are the best brand building platforms, and depending on your offer (e-commerce), they may be great transactional channels as well. Social media ads will consist of graphics/video content with a message/offer from your business. The ads will be sponsored so that we can reach a greater mass of prospects, apart from those who follow your profile already.

Social Media is only worthwhile having if you're social about it. Your followers are much more likely to engage with your brand in a meaningful way if they hear from you from time to time. We play this smart! When we publish content on your website, we syndicate that same content on social media channels, drawing people from social platforms onto your website. This practice offers us a couple of nice benefits, one being that your followers will see your post in their feed, so they'll be reminded of you and your brand, another benefit comes from search engines, who take your post as a social signal that indicates that you're alive and well, producing content and engaging with your followers, last but not least, it increases our chances to convert casual visitors into paying clients. Traffic accounts for 50% of a successful marketing initiative...the other 50% is represented by the experience we provide once users are on the site. Traffic that does not convert does not benefit anyone.

Peter Drucker once wisely said: "What gets measured, gets managed". That is exactly what we believe in and to that end, we offer A/B testing on campaigns we deploy on behalf of our clients. Essentially, when we A/B test a landing page, we create a "control" and a "variable". We deploy the two pages simultaneously and electronically track them to assess which of the two versions performs the best. We look at key performance indicators that are relevant to the effort such as number of forms submitted, phone calls generated, time on page, etc. Once we have a winner, we keep the winner as the control and create a new variation to further improve on what we've built.

Every digital campaign has to have a destination. First we create an ad/post, then we send the traffic to our landing page, which will be often times subject of an A/B test. We monitor the landing pages more closely than any other on your site. This is typically where people make a decision to learn more about who you are. If you are in e-Commerce, this could be a product we're looking to promote, if you're in services, this could be an appointment page, if all you're looking for is to grow your mailing list, this could be an email newsletter sign up form...These pages will change every month as we continue to optimize the user experience from what we learn through digital tracking.

The nature of digital marketing is for most people still nebulous. We understand that and we have created a dashboard that can be accessed by you and your team at any time, giving you visibility in an intuitive and clear format, allowing you to follow on our progress and see the growth of your footprint month after month.