The Importance of SEO for Attorneys

Ricardo Casas
Ricardo Casas in Design

When it comes to finding good legal help these days, nobody picks up the Yellow Pages anymore to find a legal firm. The Internet has completely changed the way effectively marketing any type of business is done. Especially for attorneys, the marketing landscape has vastly changed in the past decade. The majority of people who are in need of an attorney, particularly for personal injury and criminal defense matters, go online to find representation.

Because of this, it is important for any legal firm that wants to grow its business to invest in search engine optimization. Law firms looking to invest in SEO need to keep a few very important things in mind to make sure that they make the right choice.

Attorneys Need a Long Term SEO Strategy

Search engine optimization needs to become an essential part of your long term marketing strategy. The legal online marketing field is very competitive, which means that you need to look at long term SEO tactics. While a well executed SEO campaign can show results within the first 5 months, to truly see an impact on your business, you need to commit for at least a year.

At Fahrenheit Marketing we focus on our clients’ long term SEO strategy. On average it takes about 5-6 months until our clients start to see results from our work. After this, you can expect to see a steady increase in visitors to your website and calls to your office. Our customers talk about seeing a steady increase in the number and quality of cases that they are getting since signing up with Fahrenheit Marketing.

One of our clients, The McMinn Law Firm, has seen its Google rankings rise steadily throughout the three years they’ve been working with us. Currently they show up in the first or second position for the search terms that are most important for their business. These kinds of results are incredibly important for a law firm operating in the very competitive Austin market.

Attorneys Need Sustainable SEO

A long term SEO strategy goes together with sustainable SEO. Building up a law firm, you are obviously not trying to make a quick buck on the internet. You need to make sure that your SEO provider only uses sustainable, white-hat tactics to ensure that you don’t get penalized by Google. Some companies provide cheap SEO packages that promise you lots of backlinks and content to make you climb up the search engine rankings. You need to avoid these kinds of tactics at all cost. While this could work for a little while, eventually your website will get black-listed by Google, which can be lethal for your website.

Fahrenheit Marketing works together with its clients to provide SEO that is future-proof and completely in line with Google’s and other search engines’ quality guidelines. We take an individualized approach tailored to your specific situation. Together we work towards getting more visitors to your website and converting these visitors into clients.

Attorneys Need an SEO Provider With Great Communication Skills

Legal SEO is a long term game, but this doesn’t mean that you should pay your SEO provider and then sit and wait until you get the results in your mailbox one year later. Good two-way communication is crucial to achieve SEO success. Your SEO provider needs to keep you up to date about what is going on with your SEO campaign. You also want to be able to get in touch with your SEO provider and get fast answers to your questions.

Fahrenheit Marketing prides itself on upholding a great relationship with its clients. We send out monthly progress reports to make sure that you are always up to date with the current state of your SEO.

We also make sure that any questions you have are promptly addressed. Our clients are astonished that they can get on the phone to discuss their website and SEO.

To discuss how we can help your law firm get more and better quality cases, give us a call today. We’d love to talk with you.