The Value of Social Media

Fahrenheit Marketing in Design

One of the biggest debates in Internet marketing for businesses is how to gauge social media’s return on investment. Will businesses get their money back? If not, what’s the point?

Arguments we’ve heard against social media include:

  • “I don’t Facebook.”
  • “I can’t get business from Twitter.”
  • “It’s just social media.”

These statements often come from lack of experience or simple misunderstanding of social media. They also come from underestimating the worth of social media.

Create Your Own Definition of Social Media Value

Some businesses are strongly against (or indifferent to) social media because there is no definitive or guaranteed value — as far as money goes, anyway. We all know that money is not the only thing of genuine value. Some of the most highly coveted things in life are intangible.

For businesses, social media offers great intangible value:

  • Brand building
  • Relationship building
  • Becoming a “Go To” source for knowledge and interesting information
  • Humanizing your company to followers
  • Expressing your company’s personality
  • Engaging directly with followers
  • Showing that your company is in touch with technology

Do not let money be your only deciding factor. The pros far outweigh the cons in making solid, consistent use of social media. Though measuring return on investment (ROI) still has many marketers scratching their heads, research shows that in 2012 over 80 percent of marketers believe that social media is crucial for businesses.

Fahrenheit Marketing boasts a savvy Austin web design team ready to help your business grow. Contact us today at 512.206.4220

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