Vine vs. Instagram Video

Fahrenheit Marketing in Design

Recently, Facebook’s Instagram released an update that allows users to take short videos, which is in direct competition with Twitter’s social video app Vine. Both apps are extremely similar, in fact to the untrained eye they may seem to be nearly identical. But, the devil is in the details, especially when it comes to social media. Minute differences in usability and special features can and will sway users to certain apps and not others. Here are the top 4 differences between the two.

  • The most noticeable difference between the two is the time limit. Vine will only record six seconds of video, while Instagram users have the option of 15 seconds. The extended length of time give users a more comfortable window of time to produce their video, but on the other hand, Vine’s time limit forces users to think creatively about recording their video in the most effective way.


  • Looping is a feature unique to Vine. When you watch a Vine, it immediately loops and begins again and plays from the beginning, similar to a gif. Instagram has no looping feature; when the video ends, it ends. It can be inconvenient to start over the video each time yourself, since each video is just seconds long.


  • Any type of editing is out of the question with Vine. If you took a bad shot, you have to delete the entire Vine and start over from scratch. Instagram, however, has the option to edit videos by deleting the most recent clip. This is another added convenience that Instagram has over Vine.


  • Video stabilization is another standout feature unique to Instagram. In “cinema mode”, users are able to stabilize the shots they take, making them appear less shaky and more fluid. Sometimes video quality can be sacrificed when stabilizing a video, but Instagram says that it won’t be a problem for their users. Meanwhile, Vine does not have any sort of stabilization mode.

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