Who cares if you have a responsive web design?

Fahrenheit Marketing in Design
Who cares if you have a responsive web design?

Google does — and so should you.

In a Google blog post discussing the best ways to create a mobile presence that Google can easily crawl and index, Google’s number one suggestion was having a website with responsive web design.

Responsive web design means that your website can adjust and shift its content around to fit any size screen or screen resolution: tablets, smartphones, PCs, TVs, etc. With responsive web design you don’t need a separate mobile site from your website, so it makes everything simpler, especially for Google.

Google has been recommending companies to get responsive web designs so it can save its resources. If you have separate websites for each kind of device, it uses a lot of the search engine’s processing power to crawl it.

A responsive web design will also save you time and money when updating, changing or maintaining your site. Plus, it leads to higher conversion rates since each user can interact with the site with whatever device is at hand.

With one site, you also don’t have to worry about your analytical numbers being off in tracking true users. This leads to better marketing campaigns and again, more conversions.

If you would like to take a look at one of Fahrenheit Marketing’s responsive web designs, test out our site on your tablet or mobile device. Then contact us today to learn more about how you can get a responsive web design that your users — and Google — will love.

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