Who Should Blog for Your Company?

Fahrenheit Marketing in Design

You’ve probably heard, but we’re now in the content marketing age. Most people are convinced that creating good content on a regular basis is key to a successful Internet marketing strategy. But if you’re a business owner trying to add content marketing to your current strategy, you may be wondering who will create all of that content for you.

To help you with this decision, we’ve broken down a few of the options available for who might blog for your company:

  • You. Especially if you’ve got a way with words, you’re the ideal choice for your company’s main blogger. You know almost everything there is to know about your company, you know what your customers care about and you’ll be able to control the quality of every post. But… there’s a downside: Blogging takes time and energy. Do you have enough spare time to write your company’s blog?
  • One of your employees. Okay, so if you’re too busy to blog, maybe one of your employees is the next best thing. Your employee probably knows a lot about your company and customers. But, is your employee a good writer? Does he/she have the spare time available to blog for you?
  • A freelance writer. Hiring a professional blogger can be a great idea, especially if you’re in an industry that’s easy to research or you’re willing to answer a few questions for the writer from time to time. You’ll probably have less control over the content and it will feel less personal with this option, but the blogs may be better written and better at selling if written by a professional writer. If you decide to go this route, make sure the writer you work with speaks English as his or her first language and that you like his or her writing style.
  • A full-service marketing agency. A full-service marketing agency can have its writers immerse themselves in the day-to-day operations of your business in order to learn what your customers want to know. While the writers from a full-service agency may not know as much about your company as you do, they’ll get close, and you’ll have a professional writer attracting readers to your blog.

At Fahrenheit Marketing, we write blog posts that drive traffic to our clients’ websites and turn those visitors into customers. If you’re interested in growing your business with online marketing, contact Fahrenheit Marketing today for a free consultation.