Digital Content Strategist

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Responsibilities

Fahrenheit is seeking a digital content strategist with strong project management skills to lead our digital marketing efforts. The right candidate will be proactive and take initiative in new efforts, always seeking to improve our clients’ bottom lines. This is NOT a passive position as the one who holds it will devise and lead new campaigns on behalf of our clients and also will lead a team of three people. Client facing meetings will be commonplace and finding opportunities to grow existing accounts by offering new services will be expected. The right candidate will need to employ the use of marketing automation to nurture existing clients’ databases, augmenting their opportunity for conversion.

Requirements:

• 3+ years managing timelines and overseeing the day-to-day tasks for digital clients.
• 3+ years running digital campaigns, preferably for a marketing or technology agency
• Thorough knowledge of and skills using PPC, Analytics, AB & Multivariable testing techniques are required.
• Strong knowledge of marketing automation tools.
• A leader who will take initiative and effectively plan and manage the work of others
• A strong sense of problem-solving and divergent thinking that goes beyond metrics and recognizing a problem.
• A successful track record of creating and implementing marketing campaigns that deliver measurable results
• Managing Google Adwords and other sponsored-advertising campaigns
• Drafting Email Newsletters
• Creating Drip Email Campaigns
• Attend/lead client meetings
• Must be willing to work in wonderful Austin, TX.

Traits We Are Looking For

• Strategic Thinker (you enjoy strategy and can break complicated concepts into simple components)
• Highly creative (you are good at problem-solving)
• Great interpersonal skills (you are great with people)
• Work well in a team
• Work well under pressure
• Quick learner
• An eye for detail
• Interest in commerce, current events, and new advertising trends and techniques

Skills

• Leading in a team environment
• Persona-based marketing
• Writing, copywriting, and editing
• Strategy creation and implementation
• Content Marketing
• Inbound Marketing
• User experience
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Thorough knowledge of and skills in PPC, Analytics, AB & Multivariable testing techniques
• Excellent time management, decision-making, presentation, organizational and problem-solving skills
• Excellent communication – oral and written
• Project Management methodologies like Agile, Scrum, and software tools such as JIRA and Harvest
• WordPress
• Google Docs

About Fahrenheit

Fahrenheit Marketing is headquartered in Austin, TX and we have been in business since 2008. The agency serves in the web design, web development and online marketing of web properties for local and global clients, including the likes of Gatorade, NAFPA, ALK Abello, TransCore International, and others. Our signature designs and feature-rich websites have been awarded, featured and mentioned in various outlets across the United States and the world.

We have attracted the attention of some interesting high-profile clients and in order to best serve them, we are looking to expand our workforce with a content strategist rockstar.