Paid Social Advertising
Paid Social That
Reaches the Right People.
Search ads reach people who are looking. Paid social reaches people who aren't — yet. Meta, LinkedIn, TikTok, and Pinterest let you put your brand in front of exactly the right audience before they go looking elsewhere.
Capabilities
Paid Social, Built to Convert
Meta · LinkedIn · TikTok · Pinterest
Audience & Interest Targeting
We build detailed audience segments based on demographics, interests, behaviours, and lookalikes — reaching people based on who they are, not just what they searched.
Campaign Strategy & Structure
Full-funnel paid social strategy — from awareness campaigns that build brand recognition to retargeting sequences that convert warm audiences into customers.
Ad Creative Development & Testing
We develop and test static, carousel, and video creative across formats. Creative is one of the biggest performance levers in paid social — we treat it as a primary discipline.
Platform Management
Hands-on campaign management across Meta, LinkedIn, TikTok, and Pinterest — including setup, monitoring, optimisation, and regular reporting.
Performance Tracking & Attribution
We track from impression to revenue. The metrics we report on are cost per lead, ROAS, and attributable pipeline — not reach and impressions alone.
Retargeting & Audience Nurturing
Strategic retargeting sequences that re-engage visitors, warm leads, and past customers — keeping your brand top of mind at every stage of the buying journey.
Platforms
Where We Run Your Paid Social
We don't spread thin across every network. We identify which platforms your audience actually converts on and focus your budget there.
Meta (Facebook & Instagram)
The largest paid social ecosystem. Precise interest and behaviour targeting across the full funnel — from awareness to conversion.
LinkedIn Ads
The platform for B2B. Job title, company size, seniority — LinkedIn targeting reaches decision-makers other platforms can't.
TikTok Ads
High-reach, lower-cost discovery for brands targeting younger audiences or using video-first creative strategies.
Pinterest Ads
Strong purchase intent, particularly for lifestyle, home, fashion, and consumer product categories.
Retargeting Across Platforms
We build retargeting audiences across all channels to re-engage your warmest prospects wherever they spend time.
Lookalike & Custom Audiences
Expand reach to new prospects who mirror your best existing customers — across every platform we manage.
Organic Social
Owned Presence, Built to Last
Paid social amplifies reach. Organic social builds trust. We help brands show up consistently with content that earns attention — not just buys it.
Content Strategy & Calendar
A structured monthly content plan aligned to your brand voice, audience, and business objectives — so posting isn't an afterthought.
Copy & Creative Direction
Platform-native copy and creative briefs for every post. We write for the scroll — short, purposeful, and on-brand.
Community Management
Timely responses to comments, DMs, and mentions. We help brands stay present and build relationships at scale.
Profile & Bio Optimisation
First impressions matter. We audit and optimise your social profiles to reflect your positioning and convert visitors into followers.
Performance Reporting
Monthly organic reporting covering reach, engagement, follower growth, and content performance — with clear recommendations.
Influencer & Creator Coordination
We identify and manage relationships with creators and micro-influencers whose audiences align with your ideal customer.
Also available
Also Need to Capture High-Intent Search Traffic?
Our Search Engine Marketing service manages Google and Microsoft Ads — reaching buyers at the moment they're actively searching for what you offer. Paired together, search and paid social cover the full funnel.
FAQ
Common Questions About Paid Social
Which platforms do you run paid social on?
We manage paid advertising on Meta (Facebook & Instagram), LinkedIn, TikTok, and Pinterest. We identify which platforms your audience actually converts on and focus spend there — rather than spreading thin across all of them.
Is this different from search advertising (PPC)?
Yes. Paid social targets people based on who they are — their interests, behaviour, and demographics. Search advertising targets people based on what they're actively searching for. The two work best together for full-funnel coverage, and we offer both as separate services.
Do you handle creative — copy, images, video?
Yes. We develop and test ad creative across all formats — static images, carousels, short-form video, and story ads. Creative quality is one of the biggest drivers of paid social performance, and we treat it accordingly.
How do you measure paid social ROI?
We track the full journey from social impression to qualified lead to closed deal. The metrics we optimize for are click-through rate, cost per lead, and attributable revenue — not reach or impressions alone.
How does AI assist with paid social?
AI helps us identify audience segments with the highest conversion probability, analyse creative performance across variations, and surface budget inefficiencies. Our strategists review and act on these insights regularly — every meaningful decision has a human behind it.
Is there a minimum contract length?
No. All engagements are month-to-month. Paid social results build over time, and we'd rather earn your continued business through performance than lock you into a contract.
Ready to Turn Social Into Revenue?
Let's build a social strategy that actually moves the needle. Month-to-month, starting at $1,500.