The Six Most Noteworthy Networking Groups to Check Out in Austin, Texas

Fahrenheit Marketing
Fahrenheit Marketing in Marketing

Written by Abby Riley

Interested in networking opportunities? Fahrenheit Marketing listed the top six professional groups in Austin so you can connect with like-minded individuals. Check out their weekly and monthly events and become an active member.

                                

In the past decade, Austin has grown to be a technology hub full of ambitious, driven professionals who desire to learn and connect with fellow Austinites while building their business. Nowadays, meeting these individuals can be easily done through signing up for networking meetups online, but which professional groups are worthwhile in participating in?

To help with your decision-making process, we’ve hand selected the best professional meetup groups for you to check out while living in Austin:

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1 | Austin Virtual Workers

Working remotely definitely has its perks: flexibility, freedom, and independence in your professional life. However, as time goes on the virtual lifestyle can feel lonesome as you miss the social interactions and shared physical spaces with coworkers.

If any of this sounds like you, then Austin Virtual Workers is a weekly meetup group designed for telecommuters looking to develop meaningful professional relationships while meeting at local shops and coworking spaces. Check out their upcoming events on MeetUp and sign in to join their group.

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2 | Austin Women in Technology

Chartered in 2000, AWT provides a platform for women passionate about technology to learn and grow in their professional and personal lives. As a nonprofit, its mission is to create an open community that provides networking, leadership, and educational programs to craft women’s’ skills and boost their confidence.

If you’re a woman in Austin working in technology, sign up for their newsletter to receive event schedules and important announcements.

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3 | Action Design ATX

Action Design ATX is a discussion group which explores how to make products and services better through the analysis of behavioral economics, psychology, persuasive technology, and plenty more. Their goal through implementing these discussions, projects, and presentations is to discover how to make a positive impact on consumers’ behaviorisms.

Check out their MeetUp group profile for events, discussions, and more!

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4 | Women Who Code Austin Chapter

In 2011, a group of coders wanted to make an impact within their field to improve the experience of female engineers and coders. Through this ambition, they founded Women Who Code, a global non-profit organization and now the world’s largest community in inspiring women to dream big in the tech industry.

Luckily, there is a chapter right here in Austin. Check out their events and how you can get involved in the organization.

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5 | Startup Grind Austin Chapter

Startup Grind is a global community with a mission to connect and inspire entrepreneurs. As a chapter in Austin, they partner with Capital Factory to host discussions and guest speakers ranging from local to national figures.  

If you’re interested in building relationships with passionate go-getters, explore the types of events and ways you can participate in Startup Grind to make the most of it.

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6 | Creative Mornings Austin Chapter

Creative Mornings provides inspiration in the creative Austin community through guest speakers and discussions that provide riveting storytelling and lessons for the audience. During these meetups, there are opportunities to network with creative professionals from all different backgrounds.

If interested, you can sign up to attend the events or become a volunteer and help orchestrate Creative Mornings meetups on their website.

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When it comes to digital marketing and web design and development, Fahrenheit Marketing is your one-stop-shop. We know what it takes to make your brand succeed, and we would love to share our expertise with you to expand your digital presence. Say hello to our team and let us assess your brand’s needs, and we’ll take care of the rest.


Fahrenheit Marketing Shines on Clutch as a Leading Web Designer in Austin

Fahrenheit Marketing
Fahrenheit Marketing in Design

For over a decade, our team here at Fahrenheit Marketing has built a strong knowledge base of everything related to web design and conversion optimization. We thrive on tackling challenges, serving clients, and leveraging our know-how to shape the landscape of digital marketing.

Our commitment to excellent service, strategies, and solutions has made the Fahrenheit Marketing team a force to be reckoned with. B2B research and reviews firm Clutch recently released its list of the top web designers in Austin, awarding our agency with the number 6 position in a ranking of more than 250 companies. This prestige comes on the heels of Clutch’s evaluations of our operations, market presence, logistics, and experience, so performing so strongly speaks volumes about the quality of the Fahrenheit Marketing team.

We also enjoy participating in Clutch’s research because of their tried-and-true reviews process. Clutch analysts actually speak with our clients in phone interviews that are designed to get an accurate and thorough understanding of our business partnerships. We always knew our clients were awesome, but to hear their kind words about the Fahrenheit Marketing team has exceeded our expectations. Take a look at some quotes from our most recent reviews, published in full on our Clutch profile:

We greatly value when our vendors care about results, which is exactly the case with Fahrenheit Marketing.” – Senior Vice President, Syberry Corporation

They created visibility where there was none through various promotions and initiatives.” – Director of Operations and Development, Dermatology Clinic

“The design is amazing and the development is also amazing. I would say cutting edge.” – Marketing Director, Wellness Company

Sister companies to Clutch, The Manifest and Visual Objects have also featured our work.

As a business news platform that shares information about different industries and technologies, The Manifest included Fahrenheit in its collection of the top SEO agencies in Austin. Visual Objects, a curation site that shares the portfolios of different digital and creative firms, now highlights our work in a showcase of digital marketing companies.

We’re excited to continue collaborating and creating with clients, and we very much appreciate these features of our work. In Austin and beyond, Fahrenheit Marketing knows how to get things done, and we encourage you to reach out to us if you want to know more or speak to a member of our team!


SXSW Firecast 2019: A Non-Austinites’ Guide to Navigating SXSW Interactive

Fahrenheit Marketing
Fahrenheit Marketing in Marketing

Find out our top five mobile applications for South By Southwest (SXSW) Interactive to discover networking events, connect with the latest SXSW news and schedules, and meet new people passionate about marketing and technology.  

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Written by Abby Riley

Picture this: You’ve just landed in sunny Austin, Texas for the first time to experience the world-renowned SXSW, an annual conference and festival that features music, film, comedy, and business from around the world. You’re one of the thousands of businessmen and women who came here looking to amplify their professional skills and knowledge at SXSW Interactive.

The atmosphere in Austin during this dynamic week is empowering, thrilling, and most of all, confusing. In 2018, over 300,000 attendees experienced the film, music, and conference portions. In addition to the large events open to primary and secondary badge holders, there’s networking, marketing, and tech meetups going on left and right, and it’s hard for you to grasp as a non-Austinite where to begin.

But, have no fear! The Fahrenheit Digital Marketing and Web Development teams collected five Austin-approved apps that will make your time at Interactive SXSW 2019 a guaranteed success:

1 | SXSW Go  | For iOS & Android

SXSW Go is the official SXSW app that will keep you connected to the latest news and events. Sync your schedule to your mobile app, and update if necessary. Learn about the upcoming discussions and happenings, and immerse yourself in the SXSW Interactive experience.

2 | MeetUp Austin | For iOS & Android

Curious about additional digital, marketing, or networking events during your time at Interactive? MeetUp is an online platform that allows users to organize real-life events to meet new people in the city. Take a look at what events pop up near you when searching “SXSW” on MeetUp and get to meet fellow visitors and long-time natives.

3 | Do Stuff → Do 512 | For iOS & Android

Do Stuff is another great mobile app in finding what events are happening in the city. Originally from Austin, Do Stuff now covers over 20 cities to outline the best, most accessible parties and events in the area. Locate technology and marketing firms that are hosting workshops and gatherings, or search which bars are holding networking happy hours. The possibilities are endless!

4 | RideAustin | For iOS & Android

With all the festivities going on during SXSW, it can be challenging to get around the area. Thankfully, the city of Austin created a non-profit ridesharing app that donates a portion of its profits to local charities. The app covers from downtown to the greater Austin area, so make sure when you need a ride you support our keepin’ it weird community and choose RideAustin.

5 | Moovit | For iOS & Android

If you’re not interested in using a rideshare app, Moovit is a simple public transportation app offered in Austin that easily displays where you need to go and when to reach your journey’s end. Just plug your destination in and they will provide you with the closest bus or train transportation station with arrival schedules.

Before jumping into RideAustin or Moovit, it’s also worthwhile to mention SXSW has its own Festival Shuttle that circulates between Austin Convention Center and most SXSW festival revenues.

When it comes to digital marketing and web design and development, Fahrenheit Marketing is your one-stop-shop. We know what it takes to make your brand succeed, and we would love to share our expertise with you to expand your digital presence. Say hello to our team and let us assess your brand’s needs, and we’ll take care of the rest.


SXSW Firecast 2019: Public Tech, Marketing & Networking Events Coming Up

Fahrenheit Marketing
Fahrenheit Marketing in Marketing

The Fahrenheit Marketing team rounded up our top five SXSW events which guarantee fulfilling networking and workshop opportunities happening March 8 to March 11. These events are open to the public, no badge required. Take the opportunity to network with people passionate about the technology industry, brush up on the latest trends and acquire cutting-edge skills.

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1 | SXSW Startup Crawl @ Capital Factory

Friday, March 8, 4:00 p.m to 8:00 p.m.

Capital Factory, the well-known coworking space for entrepreneurs and innovators, is inviting fans to their SXSW Startup Crawl on Friday, March 8 from 4:00 p.m. to 8:00 p.m. Get a chance to tour Austin’s startup sphere by social networking with others in the tech community, handing out business cards and resumes, and exploring office space in the area while enjoying free drinks at each stop. Afterward, you can join the NightCrawler’s After Party to continue the fun!

Details & Registration Here

2 | General Assembly + SXSW 2019 Workshops

Saturday, March 9 and Sunday, March 10, 9:30 a.m. to 4:00 p.m.

On Saturday, March 9 and Sunday, March 10 from 9:30 a.m. to 4:30 p.m., General Assembly is teaming up with SXSW to hold an info-filled marketing and technology public workshop at the Palmer Center. The workshop includes free classes on web development, data science, digital marketing, user experience design, project management, professional development, and more. You’ll also have the chance to meet hundreds of like-minded individuals who are eager to network and learn more about the digital world.

Details & Registration Here

3 | Startup of the Year Rooftop Pitch & BBQ presented by Establish

Sunday, March 10, 11:30 a.m. to 2:00 p.m.

Austin’s well-known Sixth-street bar Maggie Mae’s is revving up the SXSW season with some good ol’ BBQ and innovative startup competition. On Sunday, March 10 from 11:30 a.m. to 2:00 p.m., get a chance to watch 25 of the most innovative startups in the world fastpitch their product to industry experts. The top five will be announced later on during their happy hour, which will lead to night celebrations. Mingle with innovators, entrepreneurs, and other business experts who are eager to network and change the status quo.

Details & Registration Here

4 | Tech Founders & Investors Mixer by Atlassian Austin & Open Coffee Club

Monday, March 11, 9:00 a.m. to 10:30 a.m.

Mix with esteemed entrepreneurs and investors with Atlassian Austin and Open Coffee Club in the Colorado Tower. As a well-known and creative software company in the heart of Austin, Atlassian is inviting innovative marketers, developers, and designers to partake in their business networking event with respected figures of the business. Cultivate relationships in the Austin tech scene this Monday, March 11 from 9:00 a.m. to 10:30 a.m. with complimentary breakfast tacos and Houndstooth coffee. Registration required.

Details & Registration Here

5| Next Web After Hours by New Dutch Wave

Monday, March 11, 6:00 p.m. to 8:00 p.m.

If you’re looking for nightly opportunities for professional networking, look no further. After a successful Next Web After Hours session in Amsterdam, New Dutch Wave is bringing influencers and leaders to discuss digital and social media, technology, and marketing at Edwin’s Sports Bar on Monday, March 11 from 6:00 p.m. to 8:00 p.m. You’ll get to experience informal, intimate discussions with a group of business experts who are eager to dive into in-depth discussions of their professional passions. What better way to have those discussions than with a round of drinks?

Details & Registration Here

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When it comes to digital marketing and web design and development, Fahrenheit Marketing is your one-stop-shop. We know what it takes to make your brand succeed, and we would love to share our expertise with you to expand your digital presence. Say hello to our team and let us assess your brand’s needs, and we’ll take care of the rest.


Our Top 4 Tips to Optimize Your Company’s Digital Campaigns

Fahrenheit Marketing
Fahrenheit Marketing in Marketing

Learn how to take your digital campaign to the next level by defining your target market, diving into social media marketing, and utilizing a remarketing campaign to win the hearts of potential customers.

 

Define Your Target Audience Through Creating a “Buyer’s Persona”

Your loyal customers have similarities which can be condensed into a handful of personas, known as “Buyer’s Personas.” Taking time in building these personas into realistic individuals aids in the process of finding your target audience.

One of your buyer’s personas may be Janet, the millennial mom, who’s in her early 30’s and learning how to juggle family life and professional life while adapting to northern California’s quiet suburbs; or perhaps Matt, who’s in his late 20’s, and lives in metropolitan New York City. He enjoys hands-on activities like woodwork and cooking and wants to join communities with people who share his passions to make this city feel a bit smaller.

These hypothetical individual’s touch on a few features such as age, location, interests, but there are many other traits you can observe about your ideal buyer:

  • Income
  • Career
  • Online Behavior
  • Demographic
  • Challenges
  • Goals

To easily find these characteristics, utilize Google analytics to determine the patterns and behavior of consumers who visit your landing page. It may take a few weeks for the collective data to present you a concrete image of your target buyer.

In addition to recognizing these similar characteristics, knowing how customers interact with your brand phase-by-phase is beneficial as well. One can track how their buyer follows through with purchases by creating a micro-moments map, or consumer journey map. The map outlines steps the buyer takes before and after they purchase a product. This chart helps nudge the consumer in the right direction to make a sale or conversion.

 

Don’t Waste Time on Social Media Platforms Your Audience Isn’t Using…

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Social media is gradually becoming a mandatory channel when implementing a digital campaign, and our digital team here at Fahrenheit can see why. A study done by We Are Social, a European company, states that over one million people join social media everyday, which calculates to 12 new users every second. The online world and physical world are intertwining at a shocking rate, and the guaranteed way in sustaining relevancy is through joining the social media bandwagon.

However, before stepping onto the scene, make sure you know what social media platforms your buyer’s are using before spending all your energy and budget on the wrong ones. It may be tempting to start posting content left and right to expand your reach, but are the right people viewing it?

Think back to our previous point on building a “Buyer’s Persona,” and consider what platforms he or she would be active in. Here are some helpful statistics provided by our friendly data neighbor Sprout Social to discover who’s using what app:

 

Facebook

  1. Age: Majority of Americans use Facebook, with the exception of adults 65 and older.
  2. Gender: Balanced with a slight lean towards female users than male users.
  3. Location: Majority of users live in an urban environment, with suburbanites a close second.

Instagram

  1. Age: 13 to 29-year-olds are the primary users of this app.
  2. Gender: Higher percentages of females (39%) than males (30%), while the other 31% are unspecified.
  3. Location: Over 80% of Instagram’s user base is outside the U.S., with a majority of U.S. users living in urban areas.

Twitter

  1. Age: Most popular with people in their 20’s (40% users)
  2. Gender: A near-perfect balance between men and women (23-24% each), while 52-54% is unspecified.
  3. Location: Over 79% of Twitter users reside outside the U.S., with a majority of U.S. users living in urban areas.

Pinterest

  1. Age: 18 to 49-year-olds are the primary users of Pinterest.
  2. Gender: Females dominate the platform (41%) while men fall short (16%), while 43% is unspecified.
  3. Location: More than half are outside the U.S., while suburbanites take up a slight majority.

All data provided by the social media management software, Sprout Social

 

Lastly, consider what type of consumer engagement you’d like for your brand and pinpoint the most suitable platform. Whether it’s likes, followers, shares, or reposts you’d like on your digital campaign’s written or visual content, have definite objectives and stick to a small selection of platforms to reach the purchasing public.

 

Remarketing Keeps Your Brand On Buyer’s Minds

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Remarketing is subtle, but an incredibly effective way in allowing the purchaser to go full circle on their own time.  When executing remarketing into your digital campaign, you are attaching a cookie on specific pages of your site for the viewer to catch. Once the viewer “catches” this cookie on a designated page, the cookie will be downloaded onto his or her browser and follow the user around by displaying advertisements after leaving the site.

Through this digital strategy, you have a greater chance of gaining the conversion of a prospective buyer who has already visited the site compared to presenting ads to a fresh new audience. It may take some time, but the wait and nudging is worth the effort. It’s 10 times more likely for a consumer to click a targeted ad rather than a display ad, proving you’ll get more bang for your buck when prioritizing remarketing in your digital campaign.

Here are three types of remarketing to consider applying:

1 | Standard Remarketing: Showing display ads to past visitors on supportive display-ad websites.

2 | Dynamic Remarketing: Presenting products & services your past visitor viewed through display ads to better your chances of return.

3 | Video Remarketing: Showing display ads to past visitors who recently interacted with your brand or Youtube channel

 

No Beginning is Perfect, Test & Supervise Your Campaign

Digital marketing is a long process of seeing what sticks, and you’ll find yourself tweaking aspects of your campaign for weeks on end to increase conversions. The biggest piece of advice we at Fahrenheit can offer for your digital campaign is to never stop reaching. Your campaign is a unique representation of your product on the digital interface, and there’s no other campaign quite like it. It’s up to you and your team to supervise to find the greatest and weakest features.

 

When testing and supervising your campaign, make sure to ask these questions:

 

1 | Are my campaign goals being met?

Types of goals to be considered are brand awareness, an improvement on conversions, increased click-through rate, and considerable traffic on the landing page.

 

2 | Are my metrics showing success or failure of my campaign?

Determine whether you are receiving satisfactory impressions, clicks, views, or conversions.

 

3 | What online content is piquing interest? What content needs work?

Check which features of your digital campaign is driving a lot of traffic, while also seeing which content is flopping. It may be in your best interest to scrap those that are receiving less than what is expected.

 

4 | Is my digital campaign organized, or all over the place?

Check out project management software such as Workzone and Google Business Suite that will simplify the organization for your digital marketing campaign.

 

When it comes to digital marketing and web design and development, Fahrenheit Marketing is your one-stop-shop. We know what it takes to make your brand succeed, and we would love to share our expertise with you to expand your digital presence. Say hello to our team and let us assess your brand’s needs, and we’ll take care of the rest.