What Are The Different Types Of SEO?
SEO is all about finding the proper balance between implementing deliberate practices to improve your ranking in Google and ensuring the user experience remains simple and relevant. When creating a blog post designed to answer an audience’s commonly asked questions, you don’t want to overuse keywords just to rank higher. That is a defunct strategy that actually reduces legitimacy, usability, and readability for your user. The content should always remain germane and helpful for a user’s intent. Some important facets of SEO strategy include:
Technical SEO comprises the factors that allow Google to crawl and index a website. This refers to page load times, site configuration, mobile responsiveness, and encryptions.
On-Page SEO is how Google categorizes what your website is about. This includes linking structure, metadata, accessibility, content quality/relevance, and updates.
Off-Page SEO is made up of SEO practices found outside of your website. These include relevant citations, inbound links, and social media references.
Fahrenheit’s SEO team are experts in all components of SEO and can craft and implement an SEO strategy tailored to your specific business goals.
Why Should I Hire An Seo Agency?
SEO agencies provide expertise in enhancing a variety of aspects of your online presence conducive to Google’s SEO algorithms. Fahrenheit Marketing’s SEO experts hail from all around the world. With differing perspectives and experiences, our team can view your SEO strategy through a unique lens. We offer unparalleled client support and professional project management. From updating Google My Business Profiles for Local SEO, to marking up schemas for technical SEO, we know the proper methods to boost your SEO ranking and drive ROI for your business. Our team can provide you with professional reporting, recommendations, and project management.
How To Choose The Right SEO Agency
Because SEO is of paramount importance, the market for SEO agencies has become extremely saturated. So how do you know you are choosing the right one?
Make sure they put data first - SEO agencies should always provide you with measurable results and be able to demonstrate success with other clients.
Buzzwords can be a red flag - There’s nothing worse than a business pitch with platitudes and promises without proof. No one can guarantee, nor should they expect a meteoric rise to the top; instead, expect gradual progress. Make sure they are making quantifiable claims and providing specific recommendations.
Niche Expertise - Have they worked with other businesses in the same industry? Ensure their expertise aligns with your business needs and size. Without an understanding of particular vernacular for your industry they may produce content that hurts instead of helping.
Ensure Goal Alignment - Are they simply looking to have you rank higher, or are they looking to build a comprehensive strategy that drives results on relevant business goals and KPIs? Make sure they understand and consider your goals on all deliverables.
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With over 14 years of experience in the digital marketing space, our team is highly skilled, knowledgeable, and well-versed with various Google SEO strategies. Our dynamic approach and unfaltering dedication go a long way in ensuring that you get search engine optimization solutions that bring in measurable results.
Have more questions about how we can elevate your business’ SEO strategy? We have answers! Reach out to our friendly team of SEO experts. You can also check out our portfolio here.