Top Trends from CES 2014

With the holidays winding down, there are some folks who would be happy to never wait in  another line for an tablet, TV, or other gadget your kids or relatives asked for. However, there are some tech nerds (like us) … Continued

Understanding Account And Domain Authority

Being granted privilege definitely has it’s perks, especially in the digital age. With so many accounts and programs that have great access to quality resources and tools which can all be implemented to grow your brand on the web, it’s … Continued

How Important Is PPC Marketing?

Digital based marketing is becoming the greatest directive of many companies and businesses that are striving to grow their brand and traffic without wasting time. There’s no denying the shift of current customer and company trends to a more technological … Continued

2014's Top Marketing Trends

Cross-Platform Messaging It’s not uncommon for consumers to be playing around on a tablet or smartphone while watching TV. This is where the importance of consistent messaging across all platforms comes in. It will become more and more common for … Continued

2013's Biggest Tech News

Edward Snowden and the NSA Perhaps the biggest revelation about a government agency in recent memory, the American people discovered that the National Security Agency had been spying...on THEM. The Snowden leaks (which continue to this day) proved that the … Continued

SEO Overview: What Is Link Building?

Whether you’re just diving into the world of digital marketing and relations, or you’ve been growing your knowledge for quite some time now, it never hurts to brush up on some basics that play a large role in the world … Continued

What is Geotargeting?

What is Geotargeting? Geotargeting is an internet marketing strategy that is the method of determining the location of a website’s visitor or user and then delivering targeted content in regard to that person’s location. A user’s location can be determined … Continued

A Brief History Of Search Engine Optimization

A Brief History Of Search Engine Optimization In the age of digital marketing, a significant shift has taken the world of branding, image, and overall public relations by storm. The use of the internet, most importantly the utilization of search … Continued

Email Marketing: Debunking the Myths

When it comes to emailing consumers, many marketers tend to either put on the brakes and follow guidelines they find floating the Internet. Have you heard that 3 p.m. on Thursdays is the best time to get readers to open … Continued

How Do Brands Stay Relevant?

As marketers, the entire point of our existence is to ensure the integrity of, and loyalty to, a brand. We are charged with cementing a brand’s identity into the public consciousness, so that they will start calling facial tissue Kleenex … Continued