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40 Million Mobile Users Access Social Media Daily

According to comScore, approximately 40 million mobile device users access social media on a daily basis. This enormous number of mobile users who access social sites comes as no surprise. Facebook has already announced that its global active mobile user base has topped 350 million, which is nearly 44% of its active user base. These … Continued

Search Engines are the Frontrunners for Local Information

A  survey sponsored by CityGrid Media and conducted by Harris Interactive confirmed what many of us already suspected–search engines are the leading way in which people find information for local businesses. Review sites are equally influential on mobile devices. This survey was conducted over the telephone to over 1000 adults in the US. Approximately 60% of … Continued

Bing / Yahoo Lose Market Share in Latest Comscore Report

October’s comScore search data has been released and Google continues to dominate the search market while Bing-powered search has dropped 1 percent since August. comScore’s US Search Engine Statistics for October: Bing increased to 14.8%, up .1% from September; and up from 11.5% year-over-year (YoY). Yahoo declined to 15.2%, down .3% from September, and down … Continued

Mobile Could Top 22 Percent of Total Search Spend Next Year

A recent report released by Efficient Frontier (EFF) and Macquarie Capital predicts that paid search from mobile devices (including tablets) will comprise between 16-22%of total ad spend in 2012. EMarketer also projects that 2012 search ad revenues in the US will reach approximately $17 billion. Given EFF’s projections, this means mobile spending will be $2.7 … Continued

Top Tools from Pubcon 2011

We’ve decided to share some of the tools that were frequently mentioned in both presentations and tweets at the 2011 Pubcon Las Vegas conference. Link Building Link Research Tools Link Research Tools (LRT) combines link data from 22 sources and includes 53 different metrics to measure link value and find high quality sources of links. … Continued

Google Announces Major Algorithm Change for Freshness

Google unveiled a new algorithm update aimed at providing fresher search results that’s expected to impact 35 percent of searches by providing recent news, blog posts and multimedia when a user’s intent is to find the latest information on a topic. Example searches that could see “fresher” results: – who to start for fantasy football … Continued

Mobile Search Expected to Spike During Holiday Season

Searches from mobile and tablet devices are expected to spike during the holiday season as consumers comparison shop, get directions and look for deals. Performics recently released a report showing that mobile devices accounted for 14.2 percent of Google’s total search clicks while paid clicks from mobile devices are expected to increase to 17.3 percent … Continued