With Google’s recent Penguin update, many sites are finding it difficult to rank high in search engine results. The Penguin update was intended to weed out sites using spammy, black-hat or questionable search engine optimization (SEO) techniques to achieve a high search engine rank. These black-hat techniques violate Google’s policy and Google holds sites accountable … Continued
You say you dislike social media, but have you taken it for a spin? Many shy away from social media because they feel left in the dark. Granted, in the beginning the learning curve can feel like falling into an abyss. Give this powerful marketing tool a chance. Send your inner naysayer on vacation and … Continued
One of the biggest debates in Internet marketing for businesses is how to gauge social media’s return on investment. Will businesses get their money back? If not, what’s the point? Arguments we’ve heard against social media include: “I don’t Facebook.” “I can’t get business from Twitter.” “It’s just social media.” These statements often come from … Continued
You’ve worked hard to make your site’s content fresh and relevant. Why the high bounce rate and silent phones? Your site may have the most researched, informative and engaging content on the planet–but if your website visitor is confronted with a distracting pop-up or the site is difficult to navigate, a bounce may be the … Continued