Responsive Web Design: Why It Matters

If you have a company website, and want to make it available to all of your current and potential customers, no matter what platform they’re using, the smartest option is to create a responsive web design. What is responsive web … Continued

Benefits of PPC Advertising

Pay-per-click (PPC) advertising, also known as paid search advertising, is the practice of online advertising where sponsored links are purchased on search engine results pages, websites, or blogs. PPC allows you to pay a fee to have your company’s website … Continued

Ways To Blend Social Media And Marketing

No matter your marketing strategy and how you choose to promote your brand or company’s name, we think it’s safe to assume that there’s probably a few social media sites involved. It’s often suggested that social media be seen as … Continued

Facebook’s Big Spending Habit

Recently Facebook has made some big purchases. First with its $19 billion buyout of WhatsApp, a popular messaging app, last month and more recently with a $2 billion purchase of Oculus Rift, a virtual reality gaming company. These purchases follow … Continued

Content Marketing: What Is Your Company Saying

Your site’s designed. You’ve got all your social media accounts set up and running. What next? What does your company say to its customers when given a platform? Are you trying to keep up with daily postings and coming up … Continued

Marketing Masters Discuss Digital Future

Recently The Guardian brought together six major figures in the marketing world and took notes while they had it out. The six figures debated the future of digital marketing and offered some sage marketing advice and tips that they themselves … Continued

What Is Pay Per Click Advertising

Pay per click advertising is a fantastic tool for businesses to use to help drive traffic to their websites. Pay per click advertising is a way that a business can buy viewers instead of getting them organically. This method of … Continued

What Hootsuite’s New Service Can Do For Your Business

A lot rides on what your business posts on its social media platforms. Whether you write and post your updates personally, or have allotted the task to a trusted employee, you most likely feel comfortable in your social media posting … Continued

Email Marketing: It Is Not Dead

Email marketing has been under speculation as of late for being outdated and old-fashioned. This is not the case for email marketing, it is actually more powerful than ever. Email marketing remains to be the most direct line of communication … Continued

Recommended Cloud-Based Services

Many professionals deploy more than one Apple device. The challenge they face in their daily use of these multiple devices, is how to easily share notes, documents, spreadsheets, presentations, and similar files. Often, users leverage three devices - an iPhone, … Continued