A recent YouTube/Ipsos Study divided 2400 participants into three groups, and compared interaction between television and YouTube advertisements that played before the selected video. One group was shown TV ads, one group was shown ads on YouTube and the third … Continued
Online video views have exploded in popularity over the past few years, likely due to a variety of factors including increased internet speeds, and better mobile and tablet video technology. According to the Q3 Video Monetization Report by Free Wheel, … Continued
According to data released by communications firm ZenithOptimedia, Google now owns 44% of the global advertising market. This is up nearly 10% over the past five years, solidifying Google’s dominance in online advertising. Google has continued to gain market share … Continued
According to eMarketer, there are approximately 23 million US moms who have children under the age of 18, and are active Facebook users–approximately two-thirds of all moms in the US! While this market appears to be an appetizing target for … Continued
Groupon’s advertising failure should be a teachable moment for businesses because they highlight some important issues within advertising and culture.