Google Receives 44% of Global Ad Spend

According to data released by communications firm ZenithOptimedia, Google now owns 44% of the global advertising market. This is up nearly 10% over the past five years, solidifying Google’s dominance in online advertising. Google has continued to gain market share … Continued

Advertising to Moms on Facebook

According to eMarketer, there are approximately 23 million US moms who have children under the age of 18, and are active Facebook users--approximately two-thirds of all moms in the US! While this market appears to be an appetizing target for … Continued