penalty

The Impact of a Google Penalty: Overstock.com

April 28, 2011

Google has officially lifted a manual penalty it leveled against one of the largest online retailers Overstock.com. The company was initially penalized in late February for a link building scheme that awarded discounts in exchange for links on .edu web sites.

Google Penalizes Overstock.com for EDU Link Building Campaign

February 25, 2011

By Fahrenheit Marketing

Google penalized Overstock.com for link building techniques that involved granting discounts for college students in exchange for discounts on merchandise.

Google Penalizes JC Penny for Using Link Farms

February 14, 2011

By Fahrenheit Marketing

The latest high-profile Google penalty affects one of the largest retailers in the world as JCPenny.com was penalized for using link farms to boost its organic results.

Tag: penalty