Using Videos as a Marketing Tool

Fahrenheit Marketing
Fahrenheit Marketing in Design

There’s a wide variety of ways to engage your customers, and videos can be one of the most entertaining. In less than 120 seconds, you can make your customers laugh, give them important information, or show them how to use a product. Videos allow your customers to put a face to your company, and give you a chance to show personality beyond the written words. See some of our best reasons why utilizing video as a marketing tool works, then decide if it’s right for your company. marketing tools, video submissions

  • Product How-To’s: If your business sells a tangible product, or products, then why not create videos showing users how to use it? Either make how-to videos explaining what products are for, or showing how your product can be used outside its typical function. Interactive videos like this can show user why they need your product, and then once they have it they can refer back to your videos if they need help using it.
  • Testimonials: Nothing makes a user happier than seeing that other people like your business. Getting satisfied customers to do video testimonials to put on your site lets them brag about you and brings in potential customers. Video testimonials capture emotion that the written word can always grasp.
  • Replace Content: Videos are a great way to drift away from the daily blog. Instead of doing a 300-word write up, shoot a short, one minute video and talk about news, your product, or whatever else was your topic for the day. Keep it interesting and fun. Posting videos instead of plain text will show your customers that you keep it fresh and are here to entertain.
  • User Submissions: When you decide to hold a contest, why not make it video-based? People love a chance to show off, so give them that opportunity by holding a user-submitted video contest for prizes or discounts. Post the winning video on your site, or even post multiple videos that users are allowed to vote on. This draws attention to your site, your social media, and, consequently, your product.

Video marketing can help a wide variety of industries. It’s informative, entertaining, and a step away from traditional blogging. At Fahrenheit Marketing, we work with you to develop the best marketing strategy for your niche market. Contact us today for a free consultation. We’d love to get you more business.

Why Your Business Needs to be on Google+ Local

Fahrenheit Marketing
Fahrenheit Marketing in Design

Previously Google Places, Google+ Local is now Google’s online review and recommendations aggregator, already racking up more than 100,000 participating businesses. Google+ Local links form location pins in Google Maps and has teamed up with Zagat ratings to provide overviews and reviews for businesses. This new makeup has made Google+ Local a much richer environment for businesses to interact with customers. If your business hasn’t claimed its Google+ Local page yet, it’s time to get on it.

social media marketing, google+

Google+ Local is Google’s way of integrating Google Places with its social media, Google+. You’re going to find a Google+ Local page to be a much better tool than your Facebook page- it’s searched for by consumers and can be a useful channel for acquiring potential customers.

Zagat’s curated reviews model allows customers to recommend businesses and replaces old Google reviews. Adding to your Google+ Local, whether by you or customers, adds results into Google’s search engines- so search engine results are becoming more social. Though Zagat reviews obviously cater to restaurants with their 30-point rating scale, businesses like hotels and car washes are now being integrated into the rating system via Google+ Local.

If your business has already claimed its Google Places listing, all of this information will roll over into Google+ Local. If your business thrives on customer recommendations, making sure to keep your Google+ page updated and linked with your Google+ Local page is crucial.

If you’re looking to optimize your business’s social media, Fahrenheit Marketing offers full service web development and social media marketing. Contact us today for a free consultation- we’d love to get your business noticed.


How HARO Helps Businesses

Fahrenheit Marketing
Fahrenheit Marketing in Design

If you haven’t heard of HARO (Help A Reporter Out), your business needs to start checking it out. HARO connects journalists with sources for a wide variety of subjects. Whatever your business’ industry, there’s a reporter out there who needs your expertise. Reporters, bloggers, and other content writers need quotes and information on a wide variety of topics, and HARO is your chance to connect with them personally. HARO gets your business’ name in the news for the world to see, creating backlinks and SEO optimization for your website. HARO benefits, HARO online marketing

After signing up for HARO and picking your industry, you’ll receive two emails a day containing topics your company could be useful for, and when you click on those topics, more details about the reporter, the news outlet, and what’s needed will show. You can then submit your contribution.

It’s important to be savvy when using HARO, however, so that it works to your advantage. Some quick tips include:

  • Make sure you’re reading the emails. Two email a day can seem like a lot, but there’s tons of opportunities for your company to stand out- be sure to at least scan the topics daily.
  • If you’re going to contribute to a post, make sure your pitch is detailed and actually makes sense- don’t trail off topic from what the reporter wants and follow all instructions they give.
  • Help someone out! If you get a query in your inbox that maybe your company can’t contribute to, but you know of someone in your business network that could, forward it to them. Hopefully, next time this happens to them, they’ll think of you.

Unlike reaching out to news organization on social media or via their websites, HARO allows you to connect directly with reporters and their news outlets to get your name in the news. Your odds are better with HARO than with blindly tweeting at experts, and your business can always use important links in big news. If your business hasn’t discovered HARO yet, now’s the time.

At Fahrenheit Marketing, we offer a wide range of online marketing services, including SEO and web development. If your business is looking to expand its online reach, we’d love to help you out. Contact us today for a free consultation.


5 Common Design Mistakes of Businesses

Fahrenheit Marketing
Fahrenheit Marketing in Design

Most small businesses will attempt to design a website themselves, thinking they have the right idea about what goes where, what’s most important and how to format it. In reality, there are many errors in design that companies consistently make, and though they may seem small, these mess-ups can cause your customers so much frustration that they never return to your site- even if you redesign or fix the problems. web design problems, business web design

Going a Little Overboard

Companies get excited when putting out their first site- and they want everything on the home page. Words, pictures, flash, all of it creates ground for the user to say, “What? What is all this?,” and immediately give up. A sleek, to-the-point design is always more effective than design overload. Too much flair or flash can make a user forget what your business is even about.

Overwhelming the Page

Sometimes, companies want all of their information all on one page and to give you 100 reasons you should choose their company. However, overwhelming your page with text will only annoy the user- three, simple, clear points about your company and what it does is much more effective. When it comes to what you offer, focus on three clear benefits instead of going on and on about the company.

No Responsive Design

More and more users are mobile today (check out our blog on responsive design here) and that means they’ll very likely been looking at your site from their phone. If you don’t have responsive design, your site may look weird or be completely impossible to use from a mobile device. Being able to allow users to use your site from anywhere is very important, and a product of good responsive design will do much better than a site that can’t fit on a mobile screen.

They Can’t Contact You

It seems obvious, but many businesses forget to include their contact info prominently on their site, or they hide it under a lot of other mess. Making all of your contact information- phone, email, forms to submit, address- is very important in making sure the customer trusts your company, otherwise they could feel it’s a scam or, at the very least, an inexperienced company.

Where’s Your Facebook Page?

Making sure your social media is prominently on display on your web page is very important for your marketing plan. If you have a Facebook and Twitter page, but they’re not advertised on your site, how is anyone going to find you? If customers like your business, chances are they want to connect with you on these social sites.

When deciding how to design your company’s site, it’s never a bad idea to consult a professional. At Fahrenheit Marketing, we offer fully responsive, creative and intelligent web design that will make your business look fresh and professional. Contact us today for a free consultation. We’d love to make your business’s web presence be seen.

Why LinkedIn Is A Smart Tool For Businesses

Fahrenheit Marketing
Fahrenheit Marketing in Design

When making use of social media for your business, LinkedIn can often be overlooked. LinkedIn has become a successfully useful tool for a variety of different businesses, big and small. When putting together your social media marketing strategy, LinkedIn should be a top priority and carefully managed to ensure you’re getting its full benefits.

social media marketing, fahrenheit marketing

LinkedIn Lets You Create A Profile and Nurture It

The best part about LinkedIn is that it gives you a profile you can really make unique and nurture with consistent updates. You have room to describe what services your business provides, facts about your company, and other areas that will make you seem reliable and competent within your industry. Once your page is fully detailed, keeping up with it is easy. Update events, changes in the company, and other important details so potential customers get an accurate idea of how your business operates. It’s also important to interact with customers as they interact with you- answer any inquiries they have in a timely manner.

It Allows Promotion and Interaction

LinkedIn allows you to promote your business in a professional manner to both your target audience and other businesses. You can also participate in active LinkedIn discussions and establish your brand as an expert. LinkedIn is also a great hub for customer recommendations. These will be visible on your page for other potential clients to see, so when you have happy customers, ask for recommendations on LinkedIn!

You Can Join Relevant Groups

Groups on LinkedIn are a great way to build awareness of your company in the area it specializes in. Joining groups similar to your business, industry, or client base help you see what’s going on in your business and what customers are looking for, as well as what other businesses similar to yours are doing. You can also find prospective customers by seeing what people are searching for. When looking for groups to join, make sure they have active participants and are relevant to your niche.

LinkedIn can be powerful when used correctly, like most social media. At Fahrenheit Marketing, we offer social media marketing and know how to make every profile you have worthwhile. Contact us today to see what we can do for your business.