clicks

Make Sure You’re Using These Top KPIs for Your Digital Campaigns

April 1, 2019

Written by Abby Riley Our digital marketing team dishes out the 5 fundamental KPIs to monitor when measuring the performance of a digital ad campaign. Are you missing these KPIs on your company’s performance reports? ‘Key Performance Indicators (KPIs)’ expose the overall health of your digital campaign. As shown in the name, they indicate, through … Continued

The 10 Most Expensive PPC Segments

October 20, 2022

By Fahrenheit Marketing

97 percent of Google’s revenue comes from its advertising platform, which generated more than $209.49 billion last year, according to Statista.com. When we try to imagine the most expensive keyword groups on Google ads, we typically think of legal and financial terms. But according to a new report issued by Wordstream, the top 10 most … Continued

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