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Branding Style Guide: An Essential Component of Branding

You may have heard the phrase “building your brand” or “branding is everything.” (Will probably switch out these quotes)  With hundreds of brands popping out of the woodwork daily, brand building is critical to capturing consumers and creating brand recognition. But how do you successfully cement your brand in people’s minds?  It’s important for organizations … Continued

Top UI Design Trends in 2023

An immersive, engaging, and contemporary user interface is a key aspect of an enjoyable, online user experience, and users can immediately spot and pass judgement on sites who fail to meet their expectations. UI Design has gained recognition for the specialization it requires and the enhancement it brings to your brand and user experience. Trained … Continued

5 Ways to Approach Design Feedback

It’s hard not to take design feedback personally, especially when someone is telling you what they don’t like about your design. That is why I like to keep five simple rules in mind when seeking feedback from a client, team, or boss.   1) Think of Yourself as Part of a Team Design is a … Continued

Restaurant Websites: Hold the Flash

Slate recently published an article asking a very intriguing question: why are restaurant websites so bad? Pull up almost any eatery’s site and you’ll find it littered with huge images of (at best) featured dishes or (at worst) stock photography and a chef’s head shot. Flash that can’t be seen on iPhones is prevalent in … Continued