Web analytics has become a cornerstone of understanding user behavior and optimizing online strategies. Google Analytics 4 (GA4), the latest iteration from Google, stands at the forefront of this analytical revolution. Having replaced the Universal Analytics, GA4 offers a more intuitive and user-centric approach to data analysis, making it an essential tool for businesses and … Continued
PPC: What’s the big deal? PPC or pay-per-click is how modern businesses advertise their products and services online through search engines like Google, Yahoo, and Bing. PPC has a unique pricing model, instead of paying for an ad placement on a search engine results page, like you would pay for a billboard placement along a … Continued
Bing is now the number two search engine in the U.S. after overtaking Yahoo in the latest search engine market share report from comScore. More than 18.2 billion searches were completed in December, up 2 percent from November and Google continues to lead with 65.9 percent market share. Bing which launched in June 2009 now … Continued
Google has revolutionized its search results, with the new “Search Plus Your World” format. Starting today a “Personal Results” view appears showing results based on the user’s behavior and social connections. Private, Public & Social After searching, a message may appear such as “50 personal results and 419,000 other results”. Some of those 50 results … Continued
Over the past year, we’ve written more than 100 blog posts. It takes a lot of hard work to constantly create new content, and we want to thank everyone that read our posts over the last year. We compiled a list of our top 10 blog posts based on the number of views and they … Continued
According to data released by communications firm ZenithOptimedia, Google now owns 44% of the global advertising market. This is up nearly 10% over the past five years, solidifying Google’s dominance in online advertising. Google has continued to gain market share at an impressive rate, largely due to acquisitions such as YouTube. Facebook is also gaining … Continued
BrightEdge recently released data comparing brand adoption among Facebook and Google+. BrightEdge found that of the top 100 brands in the United States, 61% of them have created Google+ pages in the short amount of time they have been available. Facebook currently has a large lead on Google+, with 93% of the top 100 brands … Continued
Google unveiled a new algorithm update aimed at providing fresher search results that’s expected to impact 35 percent of searches by providing recent news, blog posts and multimedia when a user’s intent is to find the latest information on a topic. Example searches that could see “fresher” results: – who to start for fantasy football … Continued
I’m angry at Google and I’m not alone as the SEO community has started to realize the full impact of Google’s decision to block keyword referral data for searches done when people are signed into their Google account. What started as a minor inconvenience has turned into a nightmare for SEO companies that are now … Continued
Recently SEOmoz.org conducted a research experiment in which they used Mirametrix eye-tracking equipment to gauge consumer engagement on the different aspects of Google Search Engine Ranking Pages (SERP). Eight different participants between the ages of 18-30 were shown SERPs for a total of 30 seconds. We’ll begin with SERP experiment number one titled “Local #1 – … Continued