Three Major Learning Points from Groupon’s Failure
Groupon’s advertising failure should be a teachable moment for businesses because they highlight some important issues within advertising and culture.
Month: February 2011
January Q&A With Fahrenheit Marketing
Fahrenheit is introducing a new monthly marketing Q&A session featuring user questions about online marketing, SEO or any other relevant topics. If you have any questions you would like for us to answer, leave them in the comments below or click here to email us a question. The following questions are from January 2011 and … Continued
Follow Up on Content Farms and Search Engines
During yesterday’s Farsight 2011 discussion, the topic of content farming was discussed among representatives from Google, Bing and Blekko. The discussion centered around whether content generated in this manner should be considered spam and produced some interesting insights into how engines treat and rank this type of content. For those of you who aren’t familiar … Continued
Competitors Will Copy Your Online Marketing Plan
At today’s Farsight 2011 conference, Google and Bing squared off as Google alleged that Bing was copying its results in order to improve the relevance of their own queries. In a heated discussion, Matt Cutts accused Bing of using their toolbar data from Google queries as a model for their own results. Essentially he was … Continued