Many of our clients are dentists, and over the years we have discovered what is vital for our dental clients’ websites to increase their conversions. To help you learn from our experience, here are four important factors to have on your dental website to increase conversions:
- Post a picture of the dentist on the front page: Many people fear going to the dentist, so you need to show on your dental website that your dentist is professional and caring — not scary. Through posting a friendly photo of the dentist on the front page, the patient can immediately feel like they’ve met the dentist and feel at ease about calling for an appointment.
- Sharing videos or other testimonials on the dental website: Another way to dispel dental fear is to show a video of the dentist, or of patients who have had a great experience with the dentist. Most people chose dentists based on recommendations from friends, family or online reviewers. A testimonial page is the perfect way to show patients that they can trust your dentist to give them quality care.
- Badges of the dentist’s certifications: To show your dentist’s credibility, it’s important to highlight your dentist’s variety of certifications and dental association memberships. When potential patients look at their badges, they will immediately see that your office is backed by organizations that prove you are trustworthy.
- Listing press mentions: Another way to show that your dentist can be trusted is to create a press page to highlight when your dentist has been mentioned in the press. Patients can see others share about how the dentist helps the community, attended a recent seminar, expanded their facility and more.