We know we have passionate Web developers when they love using their free time to keep on coding. We shared previously about our developer Ben’s WordPress theme and today we are sharing about our application developer Patrick’s Drupal Base Building Blocks theme. What is Drupal? Drupal is an open source content management system that is written … Continued
We like staying updated on the online marketing world through reading as many newsworthy online marketing articles as we can find. To help you stay on top of what’s new too, here are some recent articles we’ve been talking about in our office: 1. Mashable Leans Hard Into Native, Viewable Ads Mashable, the social media … Continued
When we design websites, we don’t just focus on how the site looks, we care about every detail and how these details will impact user experience (UX) from start to finish. Microsoft Research has found that the average Web page visit lasts less than one minute. We know every second counts, which is why we … Continued
Even though most people know social media would help their businesses, many aren’t sure how to use it effectively. For this Follow Friday, we found five social media gurus that we learn from who were on the Forbes list for the Top 10 Influencers in Social Media. 1. @chrisbrogan: Chris Brogan is the NY Times … Continued
The type of advertising that worked decades ago doesn’t connect with this generation. People skip TV commercials, their eyes have become attuned to zoning out online ads, and they rarely buy magazines or newspapers. That is why another kind of advertising has become king, content marketing. The Content Marketing Institute says that content marketing is … Continued
Fahrenheit Marketing only hires the best of the best — that’s why Ben Word, the creator of the WordPress theme Roots, is one of our Web developers. We interviewed Ben to learn more about his popular Roots WordPress theme that our clients’ sites are based on. When did Roots come out? Roots was released to … Continued
At Fahrenheit Marketing we use many online marketing tools that help us get our clients the results they want. For example, when our clients want to use email marketing to contact their customers, we use MailChimp because it always gives us the results we need. Through MailChimp, we design email newsletters, send them out, share … Continued
The A/B test is a powerful tool we use at Fahrenheit Marketing to determine what converts users. Unlike most tests, it is painless since users aren’t even aware they are being tested. During an A/B test users are sent to a slightly different version of a given Web page and their behavior is compared against … Continued
About a year ago, Google started using encrypting search by default for users that were signed-in to Google. A new study by Optify has shown that since the start of the privacy setting that the “not provided” rate of search results has increased by 171 percent to account for almost 40 percent of referring keywords … Continued
As the holidays approach, so do more marketing opportunities as consumers begin their buying frenzies. A recent article about making good investments in PPC spending over the holidays aimed to remind everyone that PPC analysts should make sure their clients are getting the most for their money, especially during the holiday season. The article recommended … Continued