ExactTarget recently released a report on the interactions that consumers have with brands through social media platforms like Facebook, Twitter, and email. According to this study, 51% of social media consumers felt that after liking a company, they expected to receive additional marketing messages from that company. On the other hand, 40% of these consumers … Continued
Have you ever asked yourself, “How long will the link I just posted stay alive until my friends and followers stop caring?” Well bit.ly may have an answer for you. According to a recent bit.ly study, the average half-life of these links hovers around 3 hours. Predictably, bit.ly found that the half-life, or time it … Continued
The latest Experian Hitwise report covering US search activity for the month of August shows Bing gaining market share at Google’s expense. In the year since Bing partnered with Yahoo to provide their organic search results, the sites have seen a 4 percent increase in US market share with Hitwise reporting that Bing-powered searches rose … Continued
The New York Times recently highlighted a new form of local search sabotage where competitors, disgruntled employees and dissatisfied consumers are going beyond negative reviews and instead claiming businesses are permanently closed in order to inflict more harm than a one-star review. When a business is flagged as being closed, they can lose rankings that … Continued
BrightEdge recently published a study showing the correlation between social buttons and social shares by the public. The company’s data indicated that sites featuring a tweet widget / button received seven times more twitter mentions than sites that didn’t display the icon. This research was taken from the top 10,000 websites on the internet and … Continued
In August, we received a variety of questions about Google Analytics, competitor benchmarking, low quality links, Panda and PPC. If you have any questions you would like answered during our Monthly Marketing Q and A sessions, leave them in the comments below or click here to email us a question. Google Analytics Q: Does Google … Continued
We’re nearly two thirds of the way through 2011 and we’ve already seen major developments in search marketing that will shape the way that users, companies and search engines will interact for years to come. Here are some of the biggest changes so far in 2011: Quality Content is Now a Requirement Plagued by complaints … Continued
Yesterday, Google announced its list of the most-visited websites on the internet. Of course, at the top of this list was Facebook hitting a new high of 1 trillion page views for the month of June. This was a large feat to conquer, even for Facebook. Facebook has 750 million registered users, although during the … Continued
Slate recently published an article asking a very intriguing question: why are restaurant websites so bad? Pull up almost any eatery’s site and you’ll find it littered with huge images of (at best) featured dishes or (at worst) stock photography and a chef’s head shot. Flash that can’t be seen on iPhones is prevalent in … Continued
Businesses looking to have negative reviews removed from Rip Off Report had their wish granted when the entire site was temporarily removed from Google. All 500,000+ pages were gone and at first it was thought to be a penalty, but it was later revealed that they had sent a removal request through one of the … Continued