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3 Major Learning Points from Google’s Farm Update

Since Google first announced and then implemented an algorithm change aimed at sites deemed to have low quality content, it’s become apparent that this is the most visible algorithm update in years. The goal of the update was to promote quality content by devaluing what Google perceived to be low quality derivative works and so … Continued

Is 100 Links Per Page Still Recommended by Google?

In a new Google Webmaster video, Mat Cutts explains that the 100 link per page rule is no longer a suggested practice and sites with more than 100 links are able to be indexed just fine. However he cationed that sites should still pay close attention to links appearing on their pages.

Chrome’s New Personal Blocklist Extension Ripe for Abuse

Google released a new extension for Chrome called “Personal Blocklist” allowing users to remove sites from their search results. For instance if you search for “lymphangioma” and want to remove the eHow article describing how to perform surgery on yourself, you can click block ehow.com which will remove that result and any future results from … Continued

How Long do Google Penalties Last?

On the heels of the recent manual penalty against J.C. Penny, Matt Cutts released a new Google Webmaster Help video that talks about both manual and algorithmic penalties and how Google treats each of them. Highlights: – Google has two different types of penalties: algorithmic and manual. – Algorithmic penalties are assessed automatically if Google … Continued