Google Penalizes JC Penny for Using Link Farms
The latest high-profile Google penalty affects one of the largest retailers in the world as JCPenny.com was penalized for using link farms to boost its organic results.
Author: Fahrenheit Marketing
International Internet Use Continues to Grow
What’s the country with the highest number of internet users? (Hint: the United States is second) Could it be Japan? They are a technology crazy country but they’re third overall. Could it be India? Mumbai is quickly turning into the Silicon Valley of the east but they rank fourth (despite just 7 percent of their … Continued
Smart Phones Outsell PCs for the First Time Ever
Smart phones are now outselling PCs according to fourth quarter shipping data. In the last three months of 2010, manufacturers shipped 100.9 million smart phones compared to 92.1 million computers. Smart phone shipments were up 87 percent year-over-year while PC shipments only posted a 3 percent increase. PC shipments have been affected by the growth … Continued
Three Major Learning Points from Groupon’s Failure
Groupon’s advertising failure should be a teachable moment for businesses because they highlight some important issues within advertising and culture.
January Q&A With Fahrenheit Marketing
Fahrenheit is introducing a new monthly marketing Q&A session featuring user questions about online marketing, SEO or any other relevant topics. If you have any questions you would like for us to answer, leave them in the comments below or click here to email us a question. The following questions are from January 2011 and … Continued
Follow Up on Content Farms and Search Engines
During yesterday’s Farsight 2011 discussion, the topic of content farming was discussed among representatives from Google, Bing and Blekko. The discussion centered around whether content generated in this manner should be considered spam and produced some interesting insights into how engines treat and rank this type of content. For those of you who aren’t familiar … Continued
Competitors Will Copy Your Online Marketing Plan
At today’s Farsight 2011 conference, Google and Bing squared off as Google alleged that Bing was copying its results in order to improve the relevance of their own queries. In a heated discussion, Matt Cutts accused Bing of using their toolbar data from Google queries as a model for their own results. Essentially he was … Continued
Google: Time Until Domain Expires is Not a Ranking Signal
In a recent video, Matt Cutts addressed a common “misconception” regarding domain registration that as a domain got closer to expiration, its ability to rank would suffer. The logic behind this belief was that in an effort to reduce web spam, Google’s algorithm would give preference to domains that had more than a year left … Continued
Three Steps to Improve Your Twitter Account
Here are three tips we created based on our own experiences to help companies better manage their Twitter accounts. – Manage Your Following List One of the worst pieces of social media advice is that to build a following, you need to follow a bunch of accounts and hope they follow you back. Aside from … Continued
Article Marketing and Google’s War on Content Farms
Google announced they are testing algorithmic changes to limit the ranking ability of sites that produce low quality content. The change is primarily targeted to “content farms” but their change could end up affecting article providers depending on how and what they implement.