Bing / Yahoo Lose Market Share in Latest Comscore Report

Fahrenheit Marketing
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October’s comScore search data has been released and Google continues to dominate the search market while Bing-powered search has dropped 1 percent since August.

comScore’s US Search Engine Statistics for October:

Bing increased to 14.8%, up .1% from September; and up from 11.5% year-over-year (YoY).

Yahoo declined to 15.2%, down .3% from September, and down from 16.5% YoY.

Google jumped to 65.6%, up .3% from September, but still down from 66.3% YoY.

AOL maintained its 1.5%; but was down from 2.1% YoY.

Ask fell 3% to 2.9, and was down from 3.6% YoY.

In October, there were more than 18 billion search inquiries. Google lead the way with 11.9 billion searches, an increase of 6%. Yahoo and Bing received 2.7 billion searches, both up 4% and 6%, respectively. and AOL followed with 518 million searches and 277 million searches.

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