4 Marketing Mistakes Lawyers Always Make

Fahrenheit Marketing
Fahrenheit Marketing in Marketing

Unfortunately, online marketing scams happen everyday. Without appropriate marketing knowledge, it is easy for anyone to make mistakes when searching for an agency to handle their marketing needs. Always do your research before you enter into a contract with a marketing agency. Below are a few things that you should look out for:

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Why Every Lawyer Needs a Marketing Agency

Fahrenheit Marketing
Fahrenheit Marketing in Marketing

Focus on winning that case

Jury’s, trials, and cases, they take up a lot of time; and time is what we are all running up against. Lawyers definitely understand the value of time. We are all experts in our own industry, who is to expect a lawyer to know, yet have the time or energy to lure in another case. This is the reason marketing agencies exist. We take the burden off your shoulders and handle your marketing needs with care and precision. We study the online market, we are experts in our industry and have historically proven that more leads equals more cases in your hands.

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The Importance of Color Selection for a Website

Fahrenheit Marketing
Fahrenheit Marketing in Design

There are many discussions about the psychology of color and how it affects consumer behavior. A website is essentially a virtual storefront showcasing your products or services. Therefore, it is very important to use the right color for your website that best reflects who you are and what message you want to portray for your target audience. 

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Deploying WordPress with Capistrano on Godaddy Shared Hosting

Fahrenheit Marketing
Fahrenheit Marketing in Development

Recently a client of ours wanted to keep their site hosted on their existing Godaddy shared hosting account. There are several reasons I dislike shared hosting in general and Godaddy particularly, but I was pretty impressed that I was able to get capistrano working with WordPress on their shared hosting server.

On our own servers, we deploy WordPress via dokku. It is a heroku-style docker container manager. We can just do a git-push to the dokku server to release a new version. It spins up a new container, checks out our repo, and runs all of our build scripts. I will do a blog post soon about this, but there are a few more details I want to improve about it before I publish.

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Search Engine Optimization (SEO) | Falling From Grace

Ricardo Casas
Ricardo Casas in Marketing

For as long as I can remember, the dreams of making fortunes on the web date back to the rudimentary days of the mid 90’s. At that time, no one really had a good idea of what the opportunities were, but the promises for fame and fortune were plentful and for the adventurous, it paid off. The web became the all inclusive shopping destination, fueled by millions of websites, billions of pages and countless products. Service oriented businesses took advantage of the inexpensive visibility that the web offered. Search engines started to pop up everywhere, helping consumers find their way around a staggering maze of products and services in a database of options that hasn’t stopped growing from the day it started.

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