Follow Friday: Top Copywriters

In this week’s Follow Friday series, we are sharing some of the top copywriters we follow and constantly learn from. 1. Drayton Bird @DraytonBird Drayton Bird has been lauded as the UK’s number one copywriter. His book, Commonsense Direct and … Continued

What is Content Marketing?

The type of advertising that worked decades ago doesn’t connect with this generation. People skip TV commercials, their eyes have become attuned to zoning out online ads, and they rarely buy magazines or newspapers. That is why another kind of … Continued