Google penalized Overstock.com for link building techniques that involved granting discounts for college students in exchange for discounts on merchandise.
In a new Google Webmaster video, Mat Cutts explains that the 100 link per page rule is no longer a suggested practice and sites with more than 100 links are able to be indexed just fine. However he cationed that sites should still pay close attention to links appearing on their pages.
Q: What technology has been obsolete for years yet companies are still charging (up to $3000) to use? A: Search Engine Submissions If I had a nickel for every faux SEO technology and service used to take advantage of business … Continued
One of the most difficult things for any marketing agency that focuses on SEO and SEM can be selling these services and showing their value to older generations
The newest way to report spam isn’t filling out a form on Google, its building a compelling story and pitching it to the media. I imagine that right now David Segal has hundreds of email in his inbox from frustrated SEO companies and PR professionals pitching him the newest JCPenney.
Google released a new extension for Chrome called “Personal Blocklist” allowing users to remove sites from their search results. For instance if you search for “lymphangioma” and want to remove the eHow article describing how to perform surgery on yourself, … Continued
On the heels of the recent manual penalty against J.C. Penny, Matt Cutts released a new Google Webmaster Help video that talks about both manual and algorithmic penalties and how Google treats each of them. Highlights: – Google has two … Continued
The latest high-profile Google penalty affects one of the largest retailers in the world as JCPenny.com was penalized for using link farms to boost its organic results.
What’s the country with the highest number of internet users? (Hint: the United States is second) Could it be Japan? They are a technology crazy country but they’re third overall. Could it be India? Mumbai is quickly turning into the … Continued
Smart phones are now outselling PCs according to fourth quarter shipping data. In the last three months of 2010, manufacturers shipped 100.9 million smart phones compared to 92.1 million computers. Smart phone shipments were up 87 percent year-over-year while PC … Continued
Groupon’s advertising failure should be a teachable moment for businesses because they highlight some important issues within advertising and culture.
Watching the news reports this morning, I thought of an interesting analogy between people who choose to drive in bad weather and sites that choose to use paid links.
Fahrenheit is introducing a new monthly marketing Q&A session featuring user questions about online marketing, SEO or any other relevant topics. If you have any questions you would like for us to answer, leave them in the comments below or … Continued
During yesterday’s Farsight 2011 discussion, the topic of content farming was discussed among representatives from Google, Bing and Blekko. The discussion centered around whether content generated in this manner should be considered spam and produced some interesting insights into how … Continued
At today’s Farsight 2011 conference, Google and Bing squared off as Google alleged that Bing was copying its results in order to improve the relevance of their own queries. In a heated discussion, Matt Cutts accused Bing of using their … Continued
In a recent video, Matt Cutts addressed a common “misconception” regarding domain registration that as a domain got closer to expiration, its ability to rank would suffer. The logic behind this belief was that in an effort to reduce web … Continued
Here are three tips we created based on our own experiences to help companies better manage their Twitter accounts. – Manage Your Following List One of the worst pieces of social media advice is that to build a following, you … Continued
Google announced they are testing algorithmic changes to limit the ranking ability of sites that produce low quality content. The change is primarily targeted to “content farms” but their change could end up affecting article providers depending on how and what they implement.