Dentists traditionally relied on word-of-mouth and good reputations to grow their business, but in tough economic times this strategy may not be enough to produce a healthy dental practice.
In the past dentists would sponsor local youth sports teams, get involved in the community, upgrade waiting rooms, give out freebies and offer referral bonuses. When the economy was thriving, so was business but after the economic downturn, many patients stopped making appointments for routine dental care to lower their expenses.
According to the LA Times, this year is developing into the worst year for dental practices since 2005. In the first nine months of the year, dentists have reported an average decline of 3% in revenue and profit. In a survey by the American Dental Association, nearly half of dentists said they were “not at all confident” about the future economic conditions. In these tough times, many dentists will look to the internet for results but most of the solutions involve seminars and coaching sessions which may provide a morale boost but don’t address underlying marketing needs.
Fahrenheit Marketing offers a complete selection of online marketing services and have seen great success with our dental clients. From web design to search engine optimization and social media management, we have your company’s online presence covered from start to finish. Furthermore focus on conversion optimization during all steps of the process, to insure that your web traffic converts into actual business.
Our clients include:
If you would like to increase the online presence of your dental practice, call us today. We look forward to showing you what Fahrenheit Marketing can do for your business.