Design + Life

Design thinking has proven to make business more innovative. This means asking the right questions, testing solutions, then refining those findings. The design process can be applied to living to create a more fulfilling life. Like design, you are never … Continued

Demystifying Creativity

Generating creative ideas can be daunting. The white page looms and anxiety sets in. I’ve been there and know it is frustrating. But before you panic, remember that all projects start with a foundation. Even the most innovative design comes … Continued

Branding through Color

Picking and using your brand colors shouldn’t be a game of “what’s my favorite color?” Instead, it should involve a little brand soul searching. Matching your brand mission, goals, and values to color choice and usage are essential to effective … Continued

Design for User Experience

Information is the lifeblood of design. Without information, design is useless. Web users do not spend as much time focusing on fonts and colors as designers would like to believe. They want information. Fellow designers, I am with you; I … Continued