Is 100 Links Per Page Still Recommended by Google?

Fahrenheit Marketing
Fahrenheit Marketing in Design

In a new Google Webmaster video, Mat Cutts explains that the 100 link per page rule is no longer a suggested practice and sites with more than 100 links are able to be indexed just fine. However he cationed that sites should still pay close attention to links appearing on their pages.

Here are some interesting points:
– The suggestion came into being nearly a decade ago because at that time the algorithm could only index 101 kilobytes and 100 links per page matched up well as a guide
– If your site is holding back content or expansive drop downs fearing they will hit this mark, you can add those sections
– Outgoing links are divided by the pagerank of the page so choose links carefully and from not only a value but a user experience perspective

Fahrenheit Marketing is an Austin web design firm.