What makes Fahrenheit Marketing stand out from other online marketing agencies is our talented team. Each employee has a diverse background and uses their experiences to help our clients convert clicks into customers — such as one of our content developers, Esther Bednar, who is next up in our Fahrenheit Employee Profile series.
Where are you from?
I hail from Houston, the city Austin loves to hate (second to Dallas, of course!).
Where did you go to college? What did you study?
I spent my freshman year at Texas A&M only to discover that I just didn’t connect with any aspect of the school, so I ended up at Texas State University in San Marcos and absolutely loved it.
After changing my major for the someteenth time (in my head at least), I finally came home to the English department, where I majored in creative writing with an emphasis on poetry. That fact still evokes looks of earnest confusion or “Really?” followed by rude snickering. Haters. But as it turns out, my real academic passion was my minor, History, which I still nerd out to.
What did you do after you graduated?
After I graduated I participated in a six-month Christian missions program in Hawaii and Cambodia that was supposed to be a mini “gap year” for me before I got a ‘real job.’ I ended up going on staff full-time with YWAM (Youth With a Mission) and living on the island of Maui for about five years.
During that time, my responsibilities shifted almost every six months. I would go from serving in the kitchen, to leading a team on a three-month trip to Nepal, to being the accountant, to going back to team leading again. On the weekends, we would hitchhike across the island to go cliff jumping or exploring.
How did you first become interested in content development?
I always enjoyed writing growing up. I even tried to write a book when I was in fourth grade called The Long Walk Home, and it was thrilling stuff — at least according to my dad. I just enjoyed the challenge of fitting the right words together for whatever task was at hand, whether that was a poem or a term paper.
Before coming to Fahrenheit, I was teaching reading and writing to sixth and eighth graders here in Austin. Teaching enabled me to reconnect with what I loved about writing in the first place: the tough but joyful work of crafting sentences and the feeling of delight after finishing a piece, even if no one else was going to read it. It also allowed me to gain a clearer understanding of what makes good writing tick and how to get there. It really was a fascinating job, and I should know, I’m still reaping benefits from it as a content writer!
What do you enjoy most about content writing?
Aside from the fun of just getting to write, I think I most enjoy learning about the myriad subjects related to our clients’ businesses. The only downside is that I frequently annoy my husband and friends with all the new facts I learn.
What is your favorite thing to do in Austin?
I can’t decide between going coffee-shop hunting, watching English Premier League soccer at Cuatros or complaining about Austin drivers to whoever will listen.
What is one thing people would be surprised to know about you?
That I am scared of practically all bugs and hate them with the passion of a thousand suns.