Next up in our Fahrenheit Marketing employee profile series is our Public Relations Specialist, Julianne. She spends her days helping the world see how amazing our clients are through press releases and more. Learn how she grew up with a passion for PR and UT football and why she loves working for our clients:
Where are you from?
Amarillo, Texas. It’s a town of about 250,000 in the Texas panhandle.
How did you first become interested in PR?
My mother is an advertising executive for an international communications agency. Before I even started school, I was learning from her and her coworkers, and I loved it. When all of the other kids were wanting to be princesses and ballerinas when they grew up, I knew I wanted to write and help companies get new customers.
Around age eight, I learned that companies call that public relations. From that point on, I knew for sure that I was going to be in public relations. I was fairly single-minded about it — almost everything I did was to prepare myself to be an excellent public relations consultant.
Why did you choose to go to UT?
I’ve been a Longhorn all my life. One of my uncles played football under Darrel K. Royal at UT, and I grew up cheering for the ‘Horns every Saturday and loving everything the University stood for.
What was your major, and why did you chose to study that?
When I realized I wanted to be in public relations, where I was going to college became simple. UT has one of the best public relations degree programs in the nation, and I had prepaid tuition at any public college or university in the state thanks to my grandparents and the Texas Tomorrow prepaid tuition plan. Attending UT gave me the best of all worlds — I got to study the career I’m passionate about, go to every UT home football game and live in a city I love.
What do you enjoy most about PR?
I love coming up with creative ways of getting our clients’ messages to their customers.
What is your favorite thing to do in Austin?
Exploring the amazing restaurants Austin has to offer. There’s so much good food here and so many creative chefs.
What is one thing people would be surprised to know about you?
I own four pairs of cowboy boots. Most people who meet me don’t even think I’m from Texas — I don’t have that obvious accent, and I wear dresses more than I wear jeans, but I love my cowboy boots.
If you could travel anywhere in the world, where would you go and why?
Yellowknife, Canada. I decided yesterday that I want to see the Northern Lights in 2013, and Yellowknife is consistently listed as one of the best places to go if you want to see the Lights.