Whenever people all over the world see the Starbucks logo, they know immediately that their favorite coffee drink is near. A good logo is vital to your business since it shows what your company stands for and helps build loyalty and trust. Here are some tips to help you to make a company logo that is branded into your customers’ minds:
- Stand out from your competitors: When brainstorming your logo, it’s important to research your competitors’ logos to make sure yours won’t be mistaken for theirs. For example, if they are using flashy graphics, try using something more solid and strong.
- Be focused: Determine what kind of message you want to give to your target audience when they see your logo, and how you want them to think and feel about your company. Keep your logo as simple and straightforward as possible. Try to highlight the one key benefit you want your customers to remember about your business in your logo.
- Make sure it’s easy to reproduce: Logos like Target’s and the Nike’s are easy to recreate through any type of media, whether its online, on a truck, newspaper or on T.V. Make sure the design is scalable enough to still look good whether it’s large, small, on a different background or if you need to copy or fax it in black and white.
- Hire an online marketing company: Some companies just try to have employees work together to come up with a logo. But since your logo is so important to your company’s image, it’s best to hire someone who knows what works and what doesn’t. During your meeting with the advertising agency, discuss your brainstorming ideas and also be open to the ideas the designer has.
At Fahrenheit Marketing, our team of designers knows what logos will work best and lead to the most conversions for our clients. To learn more about our online marketing services, contact us today and set-up a consultation.