Anyone with an email account knows the frustration of having their inbox flooded with spam emails, and has likely seen messages including pharmaceutical offers, work-at-home scams, and financial offers from Nigerian royalty. In 2009, spam levels reached a record high, with 94% of all emails being considered spam. Today, spam is slightly more under control, but definitely continues to be a problem. According to Symantec’s April MessageLabs Intelligence Report, global spam levels are now at 72.9%, a 6.4% decrease from March 2011 to April 2011.
- 1 in 168.6 emails contains an email-born virus
- In April, phishing activity was 1 in 242.2 emails
- 33% of malicious domains blocked in April were new domains
- The most spammed industry was the Automotive industry, at a rate of 76.5%
- Most targeted industry for malware was the Public Sector, with 1 in 26.4 emails being malicious
- Oman was the most spammed country, with a rate of 81.9%
- In the United States, 72.8% of email was spam
- In South Africa 1 in 68.1 emails contained malicious content.
One common question we here from companies is how they can design an email marketing campaign that doesn’t look like spam and is in compliance with the CAN-SPAM Act. Fahrenheit can help develop effective email campaigns that create return customers and renewed brand interest. Contact us for more information.