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MARKETING AUTOMATION

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4 REASONS WHY SEO IS IMPORTANT FOR YOUR BUSINESS

In this digital age, it is important to implement SEO (Search Engine Optimization) strategies for your website. With SEO, it will not only help with increasing traffic to one’s website, but it can also lead to higher conversions.

While SEO might sound simple, it isn’t as straightforward as it seems. With search engines like Google and Bing modifying their search algorithms, it’s easy to get disheartened by the loss of keyword rankings. With patience and the right Austin SEO agency; however, it’s possible to deploy an ongoing SEO strategy that’s successful.

ORGANIC SEARCH IS THE PRIMARY SOURCE OF WEBSITE TRAFFIC

Organic search is a major component of a company’s website performance, and Google owns a large portion of the search market.
It’s also the most visited website in the world – particularly in the United States.

If you want your website to appear on Google’s front page, you’d need to utilize the necessary SEO tactics to achieve a solid search engine ranking. There are many ways to improve SEO, and while some can get a little technical, it doesn’t always have to be.

Some simple ways that an SEO company in Austin can help with improving SEO include:

  • On-Page Optimization
  • Ensuring That Your Website Is Mobile-Friendly
  • Link Building
  • Helping To Refresh Content

HELPS TO BUILD TRUST AND CREDIBILITY

SEO helps build trust and credibility, which will boost your rankings on a variety of search engines. While a user-friendly website will help with that, there are many other elements such as on-page optimization and link building that will help establish your authority with search engines like Google.

Trust needs to be earned, and this authority isn’t something that can magically happen overnight. The right SEO agency in Austin will understand that it takes patience, effort, and commitment to deliver a valuable and high-quality product or service that customers trust.

IT ALLOWS FOR A BETTER USER-EXPERIENCE

On-page optimization is part of any SEO strategy, and it involves making sure that your website visitors enjoy the overall user experience (UX) of your website. As Google has learned to differentiate between a good or bad user experience, an easy-to-use website is pivotal to a website’s success.

Having quality SEO means that your customers will have a great, fantastic experience, and it will also work in your brand’s favor.

Some ways that a great user experience can be achieved include:

  • An Easy To Navigate Website
  • Original Content That’s Easy For Your Audience To Digest
  • A Well-Structured Layout

GREAT ROI

SEO is critical to the viability and sustainability of your business. While it won’t be easy, consistent SEO strategies will pay off. With patience, your search rankings will improve within three to six months, and you’ll start to see exponential growth. By spending time planning out your SEO strategy or working with an Austin SEO expert, you’ll also be able to alleviate any concerns of growth for your company.

If you’re not sure where to start with SEO, it’s a good idea to speak with an agency in Austin that offers SEO services. Not only do they have the tools, strategies, and resources to keep up with the changing landscape of SEO, but agencies also have access to other talents such as web developers, designers, and marketers.

KEEPING UP WITH SEO

SEO is a fast-evolving industry with search engines like Google and Bing continually rolling out updates that have businesses struggling to keep up. With an Austin SEO agency, they can help with the following:

  • Monitoring Google news channels and SEO news forums to keep up with algorithm updates.
  • Watch your website to see if you’ve been hit by an algorithm update and advise on how to go about repairing the site.
  • Expertly optimize on-page elements from meta-descriptions to internal site links and keyword density.
  • Help with refreshing your website’s content to improve SEO.
  • Promoting and generating links to your content.
SEO Graphics

Ready to get started with incorporating SEO into your strategy in Austin, TX? Fahrenheit Marketing is here to help. We’ve got a talented team with plenty of experience and will offer you unparalleled SEO services. Our team will be there with you throughout the entire process from initial consultation to research and execution.

If required, we also offer additional services from web design to web development and pride ourselves in being a trusted name for businesses looking to increase their profile and the reach of their brand.

Contact us today to discuss your digital marketing needs or to schedule a meeting.

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FAQS

Marketing automation involves the use of software to automate your business’ marketing processes. The model runs more efficient marketing campaigns across multiple channels. As the name suggests, marketing automation helps minimize the manual efforts in your marketing initiatives. The process involves setting up and automatically executing email blasts, campaign management, and lead generation. Our marketing automation solutions include automation of marketing activities that don’t require human analysis. These are tasks that are based on logic. For instance, John fills out a form asking for more information on product B. He’s automatically entered into the product B flow where he’ll receive a sequence of emails, once a week, outlining the benefits of using product B on his day to day. Every time John clicks on a link from the email, the marketing automation tool will report back, showing the level of engagement that John has shown, including all the pages that John visited on the website each time he clicks on the email.

Marketing automation is for you if you are not satisfied with the volume of leads that add to your sales bottom line. Do you have a large volume of leads and are unable to organize or drive them effectively to conversion? If yes, then our marketing automation solutions can help you. Our solutions can help bring a significant percentage of your leads back into the sales funnel.

When you use marketing automation, your team will spend more time following up with leads and not wasting time scheduling the next marketing campaign. It helps you gain better client knowledge, run more effective marketing campaigns, track leads better, target audience more effectively, and sync marketing and sales teams better, and do much more. It will help you gain an in-depth understanding of customers to keep improving your results with every new campaign.

Yes, you certainly can use marketing automation for your business. Marketing automation works for businesses of all sizes. We have successfully used it for some of the biggest international brands and small local brands with equal effectiveness. Our software and solutions make it affordable for all our clients. As an SMB, you will be able to save time and money while focusing your efforts on other areas to grow your business.

From the moment a prospect interacts with your brand or visits your website, our automation software will start gathering relevant information. The prospect will be provided with all the useful content to learn more about your product or service. As they move further through the sales funnel, the software will keep guiding them along the path. If they are gathering information, the tool can send them an ebook with product benefits. If they are into the buying process, the tool can send them content with prices.

Email auto-responders are single outbound marketing solutions. It will automatically send out pre-created content whenever someone tries to reach you. It is quite different from what can be accomplished by marketing automation. Marketing automation allows you to trigger multiple automated actions based on the prospect’s actions. You can respond to leads and prospects across multiple channels, thus increasing the chances of conversion.

We go beyond just providing a platform for launching your marketing campaigns and managing leads. We will develop a strategic approach by gathering all the required information. While we automate your repetitive marketing tasks, our team is able to research and gain deeper insights to create more effective strategies. Our services help lower your cost per lead and enhance your marketing ROI.

Besides implementing your marketing automation campaigns, we will also set up metrics. Our marketing automation software features a powerful reporting system that provides valuable insights through the following metrics:

  • Number of emails sent out
  • Number of emails delivered to the prospects
  • Email opens and clicks
  • Number of prospects visiting your website
  • Number of leads converted through positive actions

And more in-depth data. You will have access to these reports and our team will monitor the metrics to further enhance the results.

There are many factors that affect how quickly you can expect to see results from your marketing automation campaigns. These factors include:

  • Current status, such as your website’s ranking, conversion rate, and domain authority.
  • Your budget, as it affects how much effort is put into your campaign every month.
  • Your competition, their efforts, and marketing budget. If they already dominate the platforms, it can take longer for your campaigns to drive results.

We usually start noticing promising results around 6 months from starting. It takes around 12 months to build a complete marketing program.

Marketing automation and CRM are different but can complement each other. Automation tools are designed for marketing goals while CRM is primarily for sales purposes. The combination of the two can help you generate more leads and close a greater amount of deals. Currently, we specialize in the marketing domain, and thus in marketing automation. For integration capabilities, please contact us for more information.